Francis-moran - francis-moran.com
General Information:
Latest News:
Taking the lean approach to market 26 Aug 2013 | 08:36 pm
It’s fitting that we follow up last week’s post on the strategic value of marketing in its purest sense as a process for enabling customer validation and iterative product development with a definitio...
Great articles roundup: PR agencies and Google, digital marketing misconceptions, startup failure, investor pitching 23 Aug 2013 | 08:38 pm
In this week's roundup, we explore how PR agencies are in fact not dead, and why digital marketing is more than just social media (and other misconceptions.) In addition, we focus on startups [...] T...
When the rampaging elephant drops dead 22 Aug 2013 | 08:01 pm
When I started inmedia Public Relations in the late 1990s, Ottawa and much of the rest of North America was mid-way through one of the most inflated economic bubbles that had been experienced up to th...
How small businesses can prosper from B2B marketing 21 Aug 2013 | 08:28 pm
Small businesses account for a huge chunk of business revenue produced in our country. In fact, there are nearly seven million small businesses in America. [...] The post How small businesses can pro...
A tale of ProFantastic customer service 20 Aug 2013 | 08:03 pm
By Leo Valiquette Your quality as a vendor is often demonstrated best by how you deal with prospects who have decided your product or service is not for them. As Francis wrote in his last post on cust...
Now that you’ve launched an app, time to work on v2.0 19 Aug 2013 | 08:04 pm
By Peter Hanschke This is the last instalment of my journey product-managing myself to build and commercialize an iOS app. In my previous post I revealed the name and details of my app and how importa...
Great articles roundup: Demo day, VCs, cost of content marketing and startup PR mistakes 16 Aug 2013 | 08:58 pm
In this week's roundup we rail against misconception, with articles from PandoDaily, Venture Beat, Business to Community and Washington Business Journal. [...] The post Great articles roundup: Demo d...
Show up and throw up: A presentation epidemic 15 Aug 2013 | 09:05 pm
Nobody ever said, “That was an okay presentation, I just wish it was longer.” Yet day after day, in boardrooms around the world, presenters set up their laptops and present way too much information to...
Ottawa’s new innovation complex needs lots of parking. And maybe a few other things, too 14 Aug 2013 | 09:01 pm
By Francis Moran Once they got past an inexplicable preoccupation with parking, participants at a focus group session last night had some good input for Ottawa’s economic development folks who are pla...
If you neglect your health, you are neglecting a crucial part of your business 13 Aug 2013 | 08:21 pm
Back in March I walked into an Ottawa Chamber of Commerce event and volunteered to be the male half of a 10-week fitness challenge. It was an impulse buy. It was also great timing [...] The post If y...
