Frankcommunications - frankcommunications.co.uk
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The power of babble 22 Aug 2013 | 05:31 pm
Social Media seems to compel many a marketer to babble incessantly about essentially nothing in some vain attempt to acquire yet more friends, fans or followers. This is usually on behalf of a poor un...
Inbound marketing or outbound 20 Aug 2013 | 03:51 pm
Probably best if we define inbound and outbound marketing before we go any further. Inbound marketing means using content to focus on getting found by customers. This would typically include things li...
Out of the Blue? 10 Aug 2013 | 01:48 am
If an apple fell from a tree and hit you on the head I am quite sure that most of us would not have come up with the laws of gravity as a result. It is probably fair to say that without the extensive ...
I know a cracking owl sanctuary 26 Jul 2013 | 02:53 pm
In homage to the great man, (and in light of me just watching a trailer for thee most exciting film of the year, premiering today!) I thought I’d share my favourite Alan quotes – and no, the irony of ...
Effective brand management means keeping the faith. 24 Jul 2013 | 08:06 pm
Staying focused on your strategy when things get tough is fundamental to achieving your goals. The temptation to change a brand strategy when enduring difficult conditions is a familiar feeling to mo...
The holy grail for B2B marketing 22 Jul 2013 | 07:00 pm
Generating new business inquiries is the life blood of almost every company. How can you ensure your marketing activity is providing the right number of good quality leads for your sales team? If you...
Get a better ROI from your marketing budget 22 Jul 2013 | 06:48 pm
*LONG BLOG ALERT* How do you generate the maximum return on investment from your marketing budget? The first thing to remember is to treat your marketing function with the same analytical scrutiny t...
Story of a famous logo 19 Jul 2013 | 02:48 am
Have you ever wondered about the origins of a company’s logo? Ever wanted to know what this says about the history and traditions of some of the world’s most well known brands? A logo is the centerpi...
Innovation or Communication? 17 Jul 2013 | 01:53 pm
It was once said that if you built a better mousetrap, then the world would beat a path to your door. This actually misrepresents the original quotation, which was attributed to Ralph Waldo Emerson, a...
We’ve Given Ourselves a Brand Refresh! 9 Jul 2013 | 08:55 pm
They say a change is as good as a rest. Well, after tweaking our trading style and giving our brand a full makeover we can officially declare this statement to be utter rubbish. Working around the clo...
