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Advertising Agencies Should Avoid The Pitch 27 Aug 2013 | 06:40 am
I happen to be a fan of AMC’s reality television show, The Pitch. Not because it is creating national attention and buzz for our industry but primarily because it shows the flaws of agencies pitching ...
Email Marketing Compliance for Ad Agency New Business 19 Aug 2013 | 09:51 pm
– The List of do’s and don’ts on CAN-SPAM Guest article by: Dave Currie, CMO, The List and CEO, Catapult New Business Can I buy email addresses and email those people that haven’t opted-in? This is...
Handy Tool: Social Media Dimensions Guide for Designers 14 Aug 2013 | 09:55 pm
The Only Dimensions You Need To Know If You Are Designing Content for Social Media Visual.ly is a platform for exploring, sharing, and promoting great visualizations. And a service that connects data...
The Case for Independent Agency Networks 7 Aug 2013 | 09:03 pm
This guest article was written by Gary Burandt, the executive director of of the International Communications Agency Network, Inc. (ICOM), a $3 billion USD network of 90 independent agencies in 70 cou...
Jeff Fromm: Marketing to Millennials 2 Aug 2013 | 10:33 pm
If if the millennials are not your current market, it will not be long before they will be. The 80 million members of the Millennials generation (born 1977 to 1995) represent 25% of the U.S. popul...
Why You Need Content for Ad Agency New Business 30 Jul 2013 | 08:05 pm
“If you’re not creating content on the web, you don’t exist.” – Lee Odden, CEO of TopRank Online Marketing since 2003 Digital, social and mobile have changed the way prospective clients consume and s...
12 Ways to Get Personal Using Twitter 16 Jul 2013 | 11:07 pm
Twitter allows me to open up and share my personal side to make an emotional connection with my audience. Sharing personal information helps my audience get to know me beyond my profession. If all o....
SlideShare: Steve Jobs’ 10 Presentation Tactics 9 Jul 2013 | 09:33 pm
Developing the ability to be a great presenter is an important skill set for agency new business. The first speech I ever gave, I read through my outline in just a few minutes then stood speechless i...
Starting a new agency? Thoughts you should consider before turning the key in the door. 8 Jul 2013 | 07:26 pm
By: Lisa A. Colantuono, Co-Partner, AAR Partners, Co-Founder, Access Confidential. Lots of new business advice from AAR Partners has been given over coffee throughout the years regarding a myriad of ...
My Favorite Aunt Passed Away 3 Jul 2013 | 06:25 pm
Love is more than flowers and a happy ending. True love is making another’s well-being more important than your own. I’m attending the funeral of my aunt, Josephine Willis, today in Winchester, Tenne...
