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NewsLever: August 2013 26 Aug 2013 | 11:31 pm
The post NewsLever: August 2013 appeared first on FulcrumTech.
Are You Making the Most of Your Thank-You Pages? 12 Tips for Driving Conversions and Boosting Your ROI 24 Aug 2013 | 03:30 am
So you got a prospect to convert — perhaps by making a purchase or signing up for your email newsletter or a webinar. Good job! But be careful not to lose the momentum on your thank-you page (also cal...
Email Campaigns: Copywriting for a Mobile Audience 24 Aug 2013 | 02:24 am
Top 10 Copywriting Tips to Help Convert Your Mobile Audience When it comes to email marketing today, mobile definitely can’t be ignored. How can you create compelling email messages that cater to you...
Kohler Email Review: This Email Newsletter Has Everything, Plus the Kitchen Sink! 13 Aug 2013 | 09:08 am
Preview without Images Preview with Images Kohler Email Newsletter Grade: [A] Ratings 12345worstbest Subject Line Preview Pane Eye Path Clarity of Message Call to Action Offer* Credibility ...
NewsLever: July 2013 18 Jul 2013 | 05:43 am
FulcrumTech: June 2013 NewsLever VOL. 7 ISSUE 7 | JULY 2013 In This Issue In This Issue Feature Article: How to Use Triggered Emails to Drive Conversions Mitch’s Blog: Landing-...
Landing-Page Forms — 7 Must-Do Tips for Capturing Leads 18 Jul 2013 | 01:52 am
It’s the moment of truth — you’ve persuaded someone to click on a link in your email or online ad and go to your landing page. Will that new prospect fill out the form to join your list of subscribers...
How to Use Triggered Emails to Drive Conversions 18 Jul 2013 | 01:29 am
Automated, triggered emails are a great way to build subscriber engagement, while also increasing email performance and conversion rates. Once set up, triggered email campaigns easily and efficiently ...
Deer Park Email: Campaign Loses Steam – and Likely Conversions – Due to the Lack of a Dedicated Landing Page 12 Jul 2013 | 10:47 pm
Preview without Images Preview with Images Deer Park Promotional Email Grade: [B] Ratings 12345worstbest Subject Line Preview Pane Eye Path Clarity of Message Call to Action Offer Credibili...
New Gmail Inbox Format — Do Marketers Now Face a Bigger Challenge Getting Emails to Gmail Subscribers? 25 Jun 2013 | 05:09 am
Google’s Gmail recently rolled out a new tabbed inbox interface that automatically categorizes emails into five different folders. Will it have a substantial impact on the way users read emails and, s...
How Consumer Magazines Can Use Email Marketing to Maximize ROI 25 Jun 2013 | 04:55 am
Thanks to declines in circulation and advertising revenue, many of the world’s leading consumer magazines are hurting today. But are magazine publishers doing everything they can with email marketing ...
