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Stock Picks Part 1 2 Apr 2013 | 06:44 am
This is the first of what will hopefully be many, more frequent, and more detailed posts about my stock picks. I am doing this to become a better investor. In January 2012 I started managing more mone...
CJES – C&J Energy Services Thesis 21 Aug 2012 | 10:08 am
There are a lot of moving parts here; taken together they created a perfect storm for the United States land-based fracking market. CJES’s share price reflects the extremely pessimistic sentiment, whi...
Google Upgrades Remarketing 1 Aug 2012 | 06:44 am
Last Friday, July 27, Google announced a number of updates to its Remarketing program – which you can read more about here. Tags & Lists The way Google described the changes to tags and lists is sligh...
Now Building Banner Ads 28 Jul 2012 | 10:13 am
As part of the roll-out of our expanded service lineup, we’re now able to build banner ads for our clients engaged in Display/Content and Remarketing. Just a couple of things I wanted to shed some lig...
Google’s Q2 2012 Conference Call 27 Jul 2012 | 12:29 am
Like our GOOG Q1 2012 conference call post, we’ll start of by saying that none of us own Google shares or Google debt. This is not about whether Google makes for a good investment or not, rather it is...
Product Listing Ads – Now Mobile 17 Jul 2012 | 06:10 am
Last Friday Google announced it had implemented its Google Shopping ads (aka Product Listing ads) within smart phone and tablet SERPs. This comes on the heels of last month’s announcement that Product...
Behold: The New Gargoyle 10 Jul 2012 | 03:31 am
Well, it’s been a year since Gargoyle Consulting LLC was founded. Over this time, we’ve established some awesome relationships with some awesome clients, gone through 3 website makeovers, added 2 memb...
The Value of Facebook Advertising 13 Jun 2012 | 05:37 am
Today, comScore & Facebook released their second rendition of “The Power of Like.” The first was released almost a year ago, which is nicely summarized in this video. In these whitepapers, comScore sh...
Goodbye Google Places 7 Jun 2012 | 04:42 am
Farewell Google Places. Hello Google +. Try a few local-based searches on Google. What you’ll probably find is that the information previously contained on a Google Places page now exists only on Goog...
Website Optimizer, Meet Google Analytics 5 Jun 2012 | 01:52 am
Starting August 1 2012, the capabilities offered by Google’s Website Optimizer will be included in Google Analytics, effectively ending Website Optimizer as a stand-alone product. The change was annou...