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Content Marketing is Less about Marketing and More About Content 27 Aug 2013 | 07:27 pm
I happen to be one of these curmudgeons who routinely become skeptical when any person, product, trend or fad reaches the point of being coin of the realm. When the Q score goes up, so does my own int...
Sales Leaders: Is your "gut" still good enough? Or will Scenario Planning Save Your Job? 27 Aug 2013 | 06:40 pm
Why is it that sales models are perhaps the most under examined area when it comes to preparing for the future? Why is it that the CEO does not demand the same level of planning rigor in the sales org...
Economic Growth Focus Turns to Africa as the BRIC Start to Splutter 27 Aug 2013 | 04:23 pm
In all the years I’ve been researching IT markets, one big elephant in the room has always been Africa. In relation to global technology trends and their economic impact, this vast, populous, resource...
Quantifying myself (or is it “physiolytics”?) - My Data will soon be Big Data 27 Aug 2013 | 02:53 pm
As of today I am retiring my Jaw Bone Up device and will focus on my Withings set of tools. I really like both, and have been using both for 2 months, in order to determine which I want to keep using...
Blurred Lines: How Digital Marketing Has Created the Ultimate Mashup 27 Aug 2013 | 08:02 am
While digital marketing may be improving engagement between companies and customers, the relationships between different marketing factions—advertising, data analytics, media buying and public relatio...
Five more reasons to work at Gartner with me 27 Aug 2013 | 12:34 am
A couple of years ago, I wrote a blog post called “Five reasons you should work at Gartner with me“. Well, we’re recruiting again for an analyst to replace Aneel Lakhani, who is sadly leaving us to go...
Sears Holdings: an example of throwing good (mobile) technology after bad? 26 Aug 2013 | 07:46 pm
Sears crucial appliance sales erode Over the weekend in the US Print edition of the Wall Street Journal there was an article on Sears Holdings that reported Thursday its latest quarterly results. It...
What’s it Take to Be a Creative Marketer? Start By Embracing Your Inner Goofball 26 Aug 2013 | 07:42 pm
This week’s New York Times Sunday Business section featured an interview with Glenn Kelman, the CEO of Redfin, an online real estate brokerage site. I don’t know Glenn and I know little about Redfin. ...
The Charging Elephant — MapR 26 Aug 2013 | 07:41 pm
To allow our readers compare Hadoop distribution vendors side-by-side, I forwarded the same set of questions to the participants of the recent Hadoop panel at the Gartner Catalyst conference. The que...
Ballmer: up close and personal... 26 Aug 2013 | 01:09 pm
I first met Steve Ballmer around 1988 over breakfast at the then newly built Boston Harbor Hotel. Even then, Steve’s reputation preceded him: master marketer, the business brains of Microsoft (Gates w...
