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Using Testimonials to Increase Sales and Enrollments 21 Mar 2013 | 02:59 pm
Why are testimonials so important for your business? One reason is that they increase your credibility. When you’re positioning yourself to your ideal clients, you want to show them that you’re credib...
Maximize Sales: Position Your Audience, Yourself and Your Offer 28 Feb 2013 | 07:00 pm
Position Your Audience You may be wondering what, exactly, does position your audience mean. Essentially, it means letting your ideal client know immediately that you are speaking directly to them. Yo...
How to Connect With Your Ideal Client So That They Know, Like, Trust and Buy 11 Dec 2012 | 07:00 pm
Want to know one of the most valuable copywriting tips? Stop trying to speak to everyone, and connect with one specific individual. A very common mistake I see among my colleagues and clients across s...
3 Reasons Why No One is Responding to Your Emails 13 Aug 2012 | 09:00 pm
If I were to ask you how many emails you have sitting in your inbox right now, could you tell me? Is it too many count? Just the thought of having to go through them to separate the good stuff from th...
How to Write Website Copy That Draws Your Ideal Client In and Inspires Them to Buy 10 Jul 2012 | 07:00 pm
What makes website copy really good? So good that your ideal client can’t wait to learn more about your programs, products and services? One thing’s for sure is that you’ve got to capture their atten...
Sell More Online: The Main Reasons Why People Buy 12 Jun 2012 | 11:30 pm
Have you ever sat and really thought about why you made a particular investment in a product, service or program? Before you knew it, you were caught up in the “heat of the moment” and pulling out yo...
How to Increase Enrollments in Your Group Program by Creating Urgency 8 Jun 2012 | 11:30 pm
Think back for just a moment on how many times in the past, let’s say, 6 months you’ve told yourself you’re going to think about a purchase or investment you wanted to make. Now how many times did you...
How to Increase Enrollments in Your Group Program by Adding Value 24 May 2012 | 11:00 pm
These days, online consumers are more savvy than ever before and their expectations are a lot higher. Adding more value to your products, services and programs is no longer an option. It’s a must if y...
Effective Headlines: It May Be Cute or Clever, But Does It Sell? 15 May 2012 | 11:30 pm
One of my favorite commercials to watch is the one with the e-trade baby and his friend who is playing the lottery. Have you seen it? When the guy finishes scratching off the ticket, he’s disappointed...
3 Reasons Why Tracking Web Analytics is Critical to Filling Your Group Program Online 8 May 2012 | 07:00 am
So, you’re not converting as many website visitors into leads and sales as you’d like to. I mean, who doesn’t want more online sales? Most coaches, consultants and service-based entrepreneurs I speak ...
