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Attribution: Email Causes Searches to Happen 26 Aug 2013 | 09:58 pm
In his insightful little book Email Marketing Excellence, Kevin Hillstrom writes about the impact of Email Marketing on other marketing channels. If you do an email holdout test and look at the impac...
How Theater Improvisation Can Help You to Move Others 22 Aug 2013 | 02:04 am
Have you ever gotten one of those telemarketing calls where the caller was obviously reading from a script? Annoying, aren’t they? The script seems to have nothing to do with you. Reading it implies...
Kevin Hillstrom on the Basics of Email Holdout Tests 19 Aug 2013 | 11:16 pm
How do you discover what works best in email marketing? You run lots of tests. You can test subject lines, layouts, messages and the placements of links. But email marketers rarely use the most power...
Email and Acquisition versus Retention 15 Aug 2013 | 03:33 am
Kevin Hillstrom wrote a post last year about email and acquisition versus retention. With his catalog clients, Hillstrom uses the metric “percentage of demand sourced through email marketing.” It sho...
LunaMetrics Shows How to Track Email in Google Analytics 9 Aug 2013 | 02:05 am
Email marketers face this problem: how do you track your campaign from end-to-end? From the time you send the email through visits to your website and on to conversions. Your metrics come from multip...
Why Gmail Inbox Tabs Could Good for Marketers 31 Jul 2013 | 12:56 am
This summer Google modified the Gmail Inbox. Google added tabs to the Inbox so that it could sort different types of email into categories. Once you turn this feature on, Gmail will automatically sor...
How to Pitch Your Idea in an Email 26 Jul 2013 | 12:47 am
Daniel Pink says we have to learn how to be and how to do in a new age of selling, an age of “limited attention and caveat venditor.” How “to be” includes the ability to attune with your audience, to...
Google Analytics Re-imagines Advanced Segmentation 23 Jul 2013 | 02:55 am
A year ago Phil Mui at Google Analytics gave some hints to the audience at a conference about the direction of Google’s Analytics software. He talked about the need to find the best customer. To go b...
Yesware Will Improve Your Email Productivity 19 Jul 2013 | 12:14 am
Here’s a common situation: You send out an email to someone. Or to lots of someones. And then you wait. And wait. What happened? Did your recipients open the email? Right away? On their desktop? O...
Help your Customers Achieve More Clarity on Their Problems 9 Jul 2013 | 03:03 am
What is the third quality necessary to move people today? In addition to Attunement and Buoyancy, people in sales also have to develop the quality of Clarity. According to Daniel Pink, you have to be...
