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Whole Selling. 26 Aug 2013 | 08:39 pm
My former Wired boss Louis Rossetto used to say that no medium ever replaces its predecessor – but it always changes it in some significant way. TV didn’t eliminate radio, but radio changed quite a b...
Publicis/Omnicom: Déjà vu? 7 Aug 2013 | 06:25 pm
As Mark Twain famously quipped, “History does not repeat itself, but it does rhyme.” And as I’m reading all this monumental, breathless coverage of the Publicis/Omnicom merger and what it will mean ...
The Dougorithm, Two Years Later. 1 Aug 2013 | 06:18 pm
The other day I was asked about a recent speech I’d given in which I parodied the state of the ad-tech ecosystem. In the speech (at an IAB Networks and Exchanges event) I tossed out a faux-algorithm ...
The Child Inside Your Customer. 16 Jul 2013 | 06:28 pm
The next time you’re preparing for a meeting with a prospective customer (polishing the slides, queuing up the sizzle reel, practicing the demo and making sure all the “partner logos” are up to date) ...
When the Music Stops. 11 Jul 2013 | 10:29 pm
Recent industry rumblings describe widespread confusion about the many ad technology players crowding the landscape today. More ominously, we’re hearing about the bloodbath-to-come when consolidation...
Still Waiting for the Bigger Bang. 2 Jul 2013 | 09:35 pm
Since it’s my birthday and the 4th of July this week, I’m invoking blogger’s privilege, raiding the archives, and republishing this still-relevant, evergreen post from February 2007. Wishing you all ...
Change the Conversation. 26 Jun 2013 | 10:38 pm
Last week’s “MadMen” season finale featured some of the best one-liners of the year. (My personal favorite came from Roger Sterling – of course: “You know what they say about Detroit. It’s all fun ...
Rebooting “Premium.” 20 Jun 2013 | 09:05 pm
If there’s a better moment for content creators to start circling the wagons and reassert the value of their content I can’t imagine when that might be.
Desktopocalypse. 12 Jun 2013 | 09:30 pm
The end of days is nigh for desktop-based ad businesses, and those still stubbornly clutching their impressions and page views will be left behind on the day of mobile rapture. Probably.
Our Age Problem. 6 Jun 2013 | 08:31 pm
Maybe the kid we should really worry about is the one that’s inside each of us, waiting to get out and embrace today’s media world as it really is.
