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How Sharing Pays Dividends 29 Mar 2013 | 03:34 pm
The Sharing Dividend If you’re looking for an expert on computer security, it’s almost impossible not to find Bruce Schneier. The BT chief security technology officer and author of several books on pr...
The Tips Issue: How to Make the Most of Twitter, Facebook and LinkedIn 9 Feb 2012 | 04:56 am
10 Tips for Building a Quality Twitter Following I’ve been using Twitter for five years, and I recently topped 10,000 followers. Lots of folks have more followers than I do, but the quality of my fol...
Holiday Fun 25 Dec 2011 | 03:59 am
Best Geek Gifts Just for fun, I asked the members of the Spiceworks Community “What’s the Perfect Geek Christmas Gift?” They obliged with plenty of great ideas. Here are the highlights. Superheroes ...
Direct Marketing Doesn’t Have to Suck 7 Oct 2011 | 02:38 am
Direct Marketing Doesn’t Have to Suck In the weeks leading up to the Direct Marketing Association annual conference in Boston this week, exhibitors were out strutting their best stuff. Last week I go...
Direct Marketing Doesn’t Have to Suck 6 Oct 2011 | 10:38 pm
Direct Marketing Doesn’t Have to Suck In the weeks leading up to the Direct Marketing Association annual conference in Boston this week, exhibitors were out strutting their best stuff. Last week I got...
The Trouble With Klout 7 Sep 2011 | 02:09 am
Estimating influence is a delicate balance of art and science. People are drawn to quantitative methods because scores are easy to understand. The downside of reducing influence to a number, though, i...
How to Mine B2B Gold From Facebook 5 Aug 2011 | 02:05 am
How to Mine B2B Gold from Facebook In my work with B2B organizations, the question of how to use Facebook is invariably front and center. This is despite the fact that numerous surveys have shown tha...
Negativity, Social Gaffes and Farewell to Case Studies 16 Jul 2011 | 01:36 am
I haven’t had a chance to send a newsletter for a few weeks because I’ve been so busy with other assignments. Here’s a sampling of what I’ve been writing about. Love Your Critics The CMO Site likes ...
How Much Should You Pay for Content? 9 Jun 2011 | 11:13 pm
Marketers often ask how they can train engineers and technical people to blog, podcast and otherwise engage in deep online conversations with customers. My advice: Don’t bother. You’re better off inve...
Five Tips to Make Your Writing Sparkle 29 Apr 2011 | 01:17 am
Now that we’re all publishers, writing has become a core skill for marketers. I love good writing, and whenever I get the chance to teach it, I share these five tricks I’ve learned to make anyone’s wr...
