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Rewrite Your Twitter Bio to Get More Followers 8 Feb 2012 | 07:33 pm
The Perfect Twitter Bio is a worthy opponent, a formidable literary challenge — a lot like a silicon valley elevator pitch — only much harder. You’re supposed to be witty, personal, passionate, keywo...
Rewrite Your Twitter Bio to Get More Followers 8 Feb 2012 | 02:33 pm
The Perfect Twitter Bio is a worthy opponent, a formidable literary challenge — a lot like a silicon valley elevator pitch — only much harder. You’re supposed to be witty, personal, passionate, keywor...
Stick the Landing: 7 Design Tips for Profitable Book Landing Pages 25 Jan 2012 | 09:59 pm
In a previous post, I explored why and how permalink book landing pages generate extra revenue. Today we’re looking at what should go on this page. What content ideas and design tips comprise best p...
Apple Takes a Bite out of Book Marketing: 5 Articles that Slice It Up 24 Jan 2012 | 08:30 am
Calvin Reid’s subtitle this week at Publishers Weekly sums up the impact of Apple’s annoucement for every stakeholder in this industry: “No one’s quite sure what Apple’s new textbook format means for...
7 Reasons Why a Book Landing Page Generates More Revenue 20 Jan 2012 | 06:27 am
Caution, bold claim approaching! I believe this simple (and often overlooked) book marketing technique could increase traffic and sales revenue for the majority of book authors. Seth Godin talked abo...
6 Key Features to Optimize your Book’s 1-page Domain site 14 Jan 2012 | 10:04 pm
In a previous post, I explored how and why an additional domain name for your book title can drive extra traffic and sales of your book, along with some guidelines for selecting the domain name itself...
6 Key Features to Optimize your Book’s 1-page Domain site 14 Jan 2012 | 05:04 pm
In a previous post, I explored how and why an additional domain name for your book title can drive extra traffic and sales of your book, along with some guidelines for selecting the domain name itself...
Give Your Book its Own Domain to Increase Traffic and Revenue 9 Jan 2012 | 07:33 pm
Some marketing exercises require large sustained time investments. Others are one-off quickies, but can still pack a big payout. This one is the latter, a fast but important checklist item. 5 Reason...
Alexa for Authors: 1-Click Intelligence for Blog and Book Marketing 4 Jan 2012 | 06:30 am
Most authors visit a fair number of websites in a week: blog ideas, research, marketing, the competition, pick a topic. If that’s you, the Alexa browser extension might offer you some real benefits. I...
Alexa for Authors: 1-Click Intelligence for Blog and Book Marketing 4 Jan 2012 | 01:30 am
Most authors visit a fair number of websites in a week: blog ideas, research, marketing, the competition, pick a topic. If that’s you, the Alexa browser extension might offer you some real benefits. I...
