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Diversity and Inclusion: A Strategic Competitive Business Advantage 21 Aug 2013 | 11:22 pm
Diversity and inclusion is a hot topic among organizations today. It is no longer viewed as simply an HR initiative. Every corner we turn, we see influential individuals talking about it and wanting t...
Boosting Employee Engagement Through Volunteerism 16 Aug 2013 | 07:00 pm
Ensuring employees are happy, productive people is critical to a company’s success. But it’s not a simple or easy task. According to Gallup’s 2013 State of the American Workplace, 70 percent of Americ...
Progress on Corporate Sustainability: Are PR Advisers Part of the Problem? 15 Aug 2013 | 05:00 am
This post originally appeared on CSRwire on August 12, 2013. Communicators reading the Guardian Sustainable Business US may have read Jo Confino’s piece, provocatively titled: Are PR advisers in dang...
A desert bike ride for Juvenile Diabetes Research Foundation 9 Aug 2013 | 05:00 pm
111 Hot Miles for 3 Million Americans & 1 Mom It occurred to me that my mom was different at the ripe old age of 4, as I stood in our kitchen and for the first time acknowledged her self-administerin...
What does your brand have to do with the recent protests in Brazil? 2 Aug 2013 | 07:29 pm
The answer, straight and true: everything. And not just now—rights and duties in society have always played a relevant and significant role in branding. Brands, more than just a business ID number, a...
Was McDonald’s Budget Tool Good Employee Engagement? 25 Jul 2013 | 12:07 am
This post originally appeared on Edelman.com on July 23, 2013. McDonald’s has come under fire for a personal budgeting tool it recently launched for its employees, which to a variety of bloggers and ...
Supporting Women in Business in Japan 19 Jul 2013 | 07:41 pm
A version of this post originally appeared on Edelman Japan’s blog. Business and Social Purpose is crucial to how a company operates in any market. In order to be successful in this era of interconne...
Principle Seven: Leverage Your Brand for Alternative Revenue and Value 18 Jul 2013 | 12:29 am
This post marks the seventh in this year’s series of spotlights on key take-aways from our book, Breakthrough Nonprofit Branding (BNB). Click here to view the previous post. I hope that these bite-siz...
Integrating Diversity into an Internship: Edelman-Newhouse Diversity Internship 12 Jul 2013 | 08:10 pm
Last year, Edelman and the S.I. Newhouse School of Public Communications partnered to establish the Edelman-Newhouse Diversity Immersion (ENDI) internship program. This initiative set out to provide N...
Cause Events and Active Engagement with Consumers 10 Jul 2013 | 09:54 pm
According to our last goodpurpose study, a whopping 94% of global consumers believe that businesses should be doing something to address societal issues. Interestingly, about 41% suggested that “organ...
