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Local Online Ad Spending on the Rise 16 Dec 2011 | 12:34 pm
The research doesn’t lie; experts are in agreement that local online advertising is increasing with each passing year, and it’s a trend that’s expected to continue. “BIA/Kelsey, for example, defines...
Mobile Advertising Projects for 2012 30 Nov 2011 | 05:50 am
Media analyst Gordon Borrell projected that by 2015 up to two-thirds of local advertising will be served up on mobile. Mobile shoppers fall into two groups. Heavy mobile shoppers comprise about 20% of...
The Numbers Say It All 19 Oct 2011 | 04:54 am
Ad spending says it all: online advertising is not just the hot topic of the day. Studies show that from January-May 2011, online ad expenditures are nearing 15 billion dollars. In that same time peri...
32 Hours per Month Spent Online – Make Every Minute Count 1 Oct 2011 | 02:18 am
A ComScore study has shown that the average American spends 32 hours per month on the Internet. So, what does this mean for your advertising dollars? Many people would jump to the conclusion that b...
How Media Buyers Should Approach Display Campaigns 27 Jul 2011 | 07:24 am
Not long ago, display advertising was considered merely a direct-response vehicle. But with the rise of online video, the increasing success of Facebook and ongoing improvements to audience targeting ...
Willow Grove Park 24 May 2011 | 09:20 am
Willow Grove Park 24 May 2011 | 09:19 am
Suzuki’s Bold Digital Play 18 May 2011 | 08:42 am
Those who think that digital marketing is a passing fad or a peripheral facet of traditional marketing strategies are ignoring the increasing weight of evidence. And they may be missing the boat. Su...
