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How Much Should I Spend on PPC? 15 Aug 2013 | 08:00 pm
Business owners and marketers often wonder how much they should invest in PPC. Large corporations may have big budgets allocated to paid search that just has to be spent; but smaller businesses are ty...
3 Ways to Attract More Customers with Better PPC Ads 6 Aug 2013 | 08:30 pm
What your ad looks and sounds like is a crucial part of your PPC’s success. Outside of just the words in the ad, there’s quite a bit of strategy behind those winning advertisements. There are a couple...
AdWords Duplicate Keywords: A Battle Against Yourself 16 Jul 2013 | 08:00 pm
It happens to the best of us: Duplicate keywords in our PPC accounts rearing their ugly heads and negatively impacting the health of campaigns. Duplicate keywords are a common issue plaguing PPC accou...
AdWords Roundup: 8 Features Announced in June 2 Jul 2013 | 08:00 pm
June was an exceptionally busy month for updates to AdWords features. Between all the new reports, extensions, offerings, webinars and implementing stuff on client accounts, it’s been a bit overwhelmi...
AdWords Image Extensions: The Pros and Cons 18 Jun 2013 | 08:30 pm
AdWords image extensions rolled out in beta early this month for English ads worldwide. Similar to Product Listing Ads (PLA), image extensions allow businesses to use images right in their ads. But un...
How to Use Google AdWords Conversion Optimizer for Better ROI 4 Jun 2013 | 08:00 pm
AdWords Conversion Optimizer is a feature that automatically enhances some bids based on the historical data within your PPC campaigns. And we love it. Here’s how it works: Conversion Optimizer choose...
3 Things to Watch for in a New PPC Campaign 15 May 2013 | 09:52 pm
You set up that new PPC campaign, pushed it live and its ready to perform. But sometimes, campaigns don’t measure up the way you thought they might. And if you know what to look for, you can make chan...
Claim Your Product Listing Ads and Boost Them with These 3 Tips 30 Apr 2013 | 09:00 pm
In Fall 2012, Google transitioned its free product search function in Google Shopping to a paid model: Product Listing Ads (PLAs). This left many marketers with their hands in the air wondering what t...
What AdWords Enhanced Sitelinks Can Do for You 16 Apr 2013 | 08:00 pm
Enhanced Campaigns in AdWords rolled out earlier this year and gave us new functionality of some of the features we’re used to, including Ad Sitelinks. AdWords sitelinks originally rolled out in late ...
Before You Pause a PPC Campaign, Do This 2 Apr 2013 | 08:00 pm
Often when we see PPC campaigns that don’t directly produce sales our first reaction is to pause it. But there are so many factors at play in a conversion – your user’s entry point, which source initi...
