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Small Business – Hiring and Firing 19 Dec 2011 | 12:48 pm
A small business owners worst nightmare, who do I hire? I don’t want to fire! This is a quick post, I was reading something today that triggered some thoughts of my previous experience hiring and fir...
Small Business – Is Your Customer Service Blue? 8 Dec 2011 | 02:42 pm
I’ve been digging around on my hard drive lately because I have a very bad habit of writing things to publish and then never publishing them. Here is an article I wrote a long time ago, but the story ...
Customer Service – Business Sales and Marketing 21 Nov 2011 | 02:06 pm
I had a shocking experience today that forced me to make this post. I live in Mpls. MN and on the radio stations in my area I am hearing a radio commercial that is bashing other banks that use push ...
Small Business Advertising – Pareto – The Economy 1 Oct 2010 | 08:33 am
More thoughts on your small business advertising, the Pareto Principle or the 80/20 rule. Applying this rule to your advertising can save you money and make you money in any economy. The bad news is ...
Small Business Sales – 80/20 Rule Continued 21 Sep 2010 | 06:51 am
In my last article I brought up the 80/20 rule and talked about how 80% of your business comes from 20% of your customers. I want you to think a little more about 80/20. Actually you can apply the pr...
Small Business Sales – The Year 1906 and Your Business 18 Sep 2010 | 09:55 am
I was going through some old files today and came across something that I think needs to be mentioned, again! I say again because this is not a new concept as a matter of fact a guy named Vilfredo Pa...
Small Business Advertising – Conclusion 16 Sep 2010 | 11:39 am
Great copy is made, not born. It is derived from proven test results designed to do one thing and do it well: sell. Effective advertising doesn’t always use “grammatically correct” English. It uses s...
Small Business Advertising – Take It Away 16 Sep 2010 | 12:35 am
Use takeaway selling to create urgency in the prospects mind. When you limit the supply of a product or service in some way (i.e. takeaway selling), basic economics dictates that the demand will rise...
Small Business Advertising – What’s an AIDA? 15 Sep 2010 | 11:12 am
There’s a well-known structure in successful sales letters, described by the acronym AIDA. There can be a lot more to a sales letters structure, but this will keep it simple and on track. AIDA stands...
Small Business Advertising – You Are Being Scanned! 15 Sep 2010 | 01:28 am
You must write to be scanned. Your layout is very important in a sales letter, because you want your letter to look inviting, refreshing to the eyes. In short, you want your prospect to stop what he’...
