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If magazines are dying, they’re taking their time about it 22 Aug 2013 | 01:59 am
Tweet It’s never been easy to figure out the true circulation numbers for print magazines and it’s even trickier nowadays. For example: Is Costco Connection a magazine or an extended ad/PR thing that...
What’s happening with newspapers? 16 Aug 2013 | 01:53 am
Tweet The Koch brothers have been trying to buy the Los Angeles Times. Lefties are in a tizzy, of course. John Henry, principal owner of the Red Sox, bought the Boston Globe from the hapless New York...
The Surprising Value of Stalker-Brands 21 Jun 2013 | 12:46 am
Tweet Being an old-school guy, I’m not at all sensitive to brand pressure. My clothes are basically the grown up versions of whatever I wore when I was 12: cotton everywhere, button down oxford shirt...
Tweeting with a leftie about guns. 21 Jun 2013 | 12:26 am
Tweet It started when a leftie I follow retweeted this: “Why is it that it’s always some crazy whiteboy with a military style weapon killing innocent women & children?” Not wishing to pick nits by m...
Does your slogan (tag line) work against you? 13 Jun 2013 | 01:55 am
Tweet Perhaps the best all time slogan is Maxwell House’s “Good to the last drop”. Either that or Nike’s “Just do it.” My personal all time fave bad slogan came from a camera company, Minolta, I thi...
Does Direct Mail Work? 5 Jun 2013 | 01:22 am
Tweet The headline on the Guts post just before this one read: Does anyone know how direct mail works, anymore? A colleague tweeted it with a link and back came this response: “It doesn’t work.” I ...
Does anyone know how direct mail works, anymore? 29 May 2013 | 01:50 am
Tweet Some people do, but they all seem to work for charities, causes or politicians and their stuff is great. Just about every other attempt at marketing that winds up in my mailbox is ‘way off base...
Business 101: The mechanics of change 16 May 2013 | 02:33 am
Tweet I can’t get Ron Johnson out of my mind. Until recently, he was CEO of J.C. Penny. He came from Apple where he’d run the retail stores, successfully. Elmer Fudd could have run Apple’s retail op...
I’m thinking we need a crash course in direct mail 25 Mar 2013 | 10:22 pm
Tweet A lot of people in charge of marketing don’t know what direct mail is. They think they do, but they don’t. Most of them don’t like it anyway, and a lot either fear it or their wanna-be creativ...
How to annoy your best prospects 11 Aug 2012 | 02:22 am
Tweet The short answer is to do whatever the mainstream media do. And if you want to make your prospects’ hair catch fire, do whatever Time magazine does. Consider the subscription mailing they sent m...
