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Setting up Campaign URL Tagging for Google Analytics 22 Aug 2013 | 09:06 pm
If you currently use Google Analytics to track the performance of your paid search campaigns, then you should be tagging and tracking the URLs used in each paid search campaign to report on each campa...
Local SEO for Multiple Business Locations 21 Aug 2013 | 06:35 pm
If you have a business which operates in or serves multiple geographical areas, there are various steps you can take to ensure that your single website is optimised to capture traffic from each of tho...
Link Building Tips: 3 ways to use Excel 20 Aug 2013 | 08:22 pm
So it’s no secret that I love Excel. Don’t worry though – you don’t need to be an Excel wizard to use it to your advantage – especially when link building. So here is my 3 easy ways to use Excel to im...
Create Free Infographics with New Google Databoard 15 Aug 2013 | 07:08 pm
Google has introduced a free tool called Databoard that makes it easy to you to access and interact with the data they gather during their marketing studies. You can also use this data to you to make...
The Importance of SEO in the Travel Industry 14 Aug 2013 | 05:32 pm
This month is typically the quietest for a lot of businesses as customers and colleagues alike jet off on their annual holiday. For the travel industry, a key driver in business success is getting tho...
Getting The Best Business Benefit from YouTube (Part 2) 12 Aug 2013 | 09:22 pm
How To Optimise YouTube Videos – 5 Top Tips As explained in Part 1, YouTube videos get served up in search results, often beating webpages. Let’s presume that you have created some great informati...
Google In-Depth Articles – the “Dumbing Down” of Google 9 Aug 2013 | 11:51 am
The Google search results now include a new feature: Google In-depth Articles. I’ve taken a quick look around these new search results taking pride of place on the first page Google , and I’m very con...
How to Get The Best Business Benefit from YouTube (part 1) 8 Aug 2013 | 09:02 pm
Why you shouldn’t ignore YouTube: With over 6 billion unique users every month, YouTube is the default source of internet video for many of us. Aside from being the number one place to find amusing c...
A Step-by-Step Guide to Link Removal Requests 6 Aug 2013 | 07:50 pm
Cultivating good quality inbound links has become an essential part of a flourishing digital marketing strategy since Google’s Penguin update in 2012. On the other hand, bad links need to be pulled ou...
Digital Marketing in July: Must-reads from this month 1 Aug 2013 | 01:02 pm
If you’ve been on holiday, or away from the computer screen to enjoy a rare month of summer, then let us fill you in on what you’ve missed. Here are our favourite blog posts from July. Susan’s fav...
