Hanifinloyalty - blog.hanifinloyalty.com - Loyalty Truth
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Reshaping the Offer Industry 13 Aug 2013 | 07:56 pm
The “Offer Industry” has taken on a distinct identity as retail brands have sought to execute promotional campaigns with higher efficiency in digital channels. Moving towards these goals, the preferre...
Building a practical framework for Contextual Loyalty 7 Aug 2013 | 09:42 am
Having context for something implies we have experienced something like it before. It is impossible to have context for a subject or person without prior experience. And, it is that prior experience w...
Will the Publicis-Omnicom merger solve the big data riddle? 3 Aug 2013 | 12:48 am
There was recently some ginormous news in the ad industry where the Publicis and Omnicom holding companies announced a $35 billion mega-merger. But perhaps most surprising wasn’t that the merger took ...
How to become a Loyalty Marketing one-percenter 25 Jul 2013 | 08:36 pm
I asked someone if they knew what a “one-percenter” was the other day. I had just watched a documentary on motorcycle gangs and the people interviewed in the film proudly referred to themselves as “on...
Secrets of using Data to improve Customer Service 23 Jul 2013 | 06:50 pm
Do you have call centre employees or service ninjas? Do your customers feel frustrated or validated? The answers might be found in whether your organization practices the “Purposeful use of data”. Aa...
The branded currency revolution is here 19 Jul 2013 | 09:11 pm
If you are seeking change, you won’t find it in your comfort zone. Yes, change sometimes “happens to us”, but that type of change can fall into the unwanted category. If you are seeking positive chang...
C2-MTL a great model for the un-conference 12 Jul 2013 | 09:40 pm
Name the last conference you attended where you were so riveted by the presenters that you only checked email during the breaks. Or name the last one where you returned to your office so inspired that...
My Starbucks Rewards Delivers Half a Cup 2 Jul 2013 | 07:32 pm
When I cite examples of brands that are changing the face of loyalty marketing, Starbucks is usually on the list. I’ve admired the way the company leveraged a strong gift card business to create onlin...
JetBlue Jettisons the Loyalty Asterisk 1 Jul 2013 | 07:44 pm
By now you’ve seen the news that JetBlue will no longer expire miles earned by members of its TrueBlue frequent flyer program. As part of the announcement, one email I received from JetBlue made note ...
Harley Davidson makes the most of the Loyalty Value Chain 17 Jun 2013 | 07:06 pm
The first step in the loyalty marketing value chain is engagement. In fact, I treat engagement as an essential part of every step along the value chain, from awareness, to trial, to usage and retentio...
