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Healthcare Marketers: Are you ready for an empowered consumer? 3 Oct 2012 | 11:21 pm
There was once a time when healthcare consumers didn’t make many choices for themselves. Their employer picked the insurance provider, the insurance provider picked the PCP, the PCP put forth the diag...
Opportunities for Healthcare Marketers to Address Cancer Survivors’ Needs 19 Sep 2012 | 07:40 pm
As if battling cancer isn’t tough enough, a new study published in the Annals of Family Medicine shows that after beating the disease, many survivors face a new kind of challenge – where to turn for t...
Retail Advertisers: Daily Deals Are a Big Deal, but Are They Right for You? 6 Sep 2012 | 12:43 am
Google “daily deals” and you’ll find article after article touting the incredible growth of daily deal sites. And I’m not just talking revenue growth for sites like Groupon and LivingSocial, but also ...
Social Recruiting for the Building and Construction Industry 30 Aug 2012 | 08:17 pm
For most firms in the building and construction industry, a labor shortage is far from top-of-mind these days. However, a recent study by McGraw-Hill tells us 70% of general contractors expect a labor...
How Marketers Should Build Social Communities Around Their Brand 15 Aug 2012 | 06:28 pm
Social media is full of niches – communities of people passionate about something, whether it’s finding quality healthcare, selling their building products to a general contractor, manufacturing beer ...
Why healthcare marketers, not just healthcare providers, should take an active role in fighting childhood obesity. 27 Jul 2012 | 04:28 am
Perhaps the question should be, “Why not?” I’m not suggesting you need to spend a large portion of your budget to do so. I’m merely suggesting that there are simple steps you can take to help shape a ...
Building and Construction Marketers: Sell Yourself by Selling Innovation 26 May 2012 | 03:15 am
Innovation isn’t limited to Silicon Valley. It’s on display every day in the building and construction industry. Whether you’re sitting in the marketing department of a general contractor, constructio...
Medical Device and Diagnostics Companies ask, “Should there be an app for that?” 23 May 2012 | 03:32 am
I recently sat down with the marketing department of a good-sized, and successful, medical device and diagnostics company. They had a fairly straightforward question: “Is it time we build an app, and ...
Retail Marketers: Know which Social Networks Make Sense for Your Brand 19 May 2012 | 03:30 am
With individuals flocking to niche social platforms in droves, this means your retail brand needs to be there, too, right? Well, not necessarily. True, when the 2012 retrospectives start popping up i...
Successful Patient Relationships: Good for a Patient’s Health and the Health of a Doctor’s Business. 16 May 2012 | 02:37 am
My last post took a look at how doctors can utilize patient-centered marketing (i.e., consumer relationship management, telemedicine, etc.) to build long-lasting relationships. Which would lead many p...
