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Choose Your Path 4 Jul 2013 | 12:42 am
Lately I've been observing the behavior of our children, and like many parents, feel somewhat frustrated by their apparent inability to listen and follow simple instructions. Then again, they are rea...
A Labor of Love 14 Jun 2013 | 01:47 am
I'm an avid reader. I love to pick up a book and be educated, intrigued, held in suspense, or inspired to do more. For several years, I've wanted to write a book of my own, something that would track...
A HealthTalker In Our Midst 15 May 2013 | 02:47 am
Angelina Jolie went public yesterday with her decision to undergo a preventative double mastectomy . She wasn’t paid for her story, and she certainly doesn’t need the publicity. Why’d she do it?
The Spread of Influence 10 May 2013 | 12:46 am
Arena Pharmaceuticals and its marketing partner Eisai Pharmaceuticals scored a big victory this week as they received long-awaited feedback from the Drug Enforcement Administration (DEA), enabling the...
What Pharma Marketers Can Learn from Lady Gaga 26 Apr 2013 | 07:16 am
A few years ago, David Meerman Scott and Brian Halligan came out with a great book called Marketing Lessons from The Grateful Dead . As a marketing executive who also happens to be a long-time Deadhea...
Perhaps The Best WOM Program Ever 23 Apr 2013 | 01:46 am
Many of us here in Boston - and around the country, for that matter - are still trying to process all of the events of the past week. We experienced an entire range of emotions - from fear, anger, sad...
Get Smart (thanks to WOMMA) 15 Apr 2013 | 09:31 am
This past Friday, eMarketer released an excerpt of an interview with Bruce Grant of Digitas Health . Grant talked about how pharmaceutical companies are "three to five years behind other industries in...
Exposing The Invisible 8 Apr 2013 | 07:43 pm
A couple of months ago I leased a new Mini Cooper, drawn in by its distinctive styling, superior features, and the value that it offers. What Mini also has going for it, of course, is that every time ...
Swag City 26 Mar 2013 | 01:25 am
Be remarkable. Do the unthinkable. Why sit on the sidelines when you know you can compete?
The Influence of Symbols 22 Mar 2013 | 12:52 am
When I was six years old, I insisted on being a Grateful Dead bear for Halloween. Like most six-year-olds, I had absolutely no idea who the Grateful Dead were, but I'd seen the dancing bears on my old...
