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Kate’s infographics 2: Avoiding duplicate content 16 Jul 2013 | 04:50 pm
What is duplicate content? In the words of Google, “Duplicate content generally refers to substantive blocks of content within or across domains that either completely match other content or are a...
Email marketing fails: 4 more silly mistakes 15 Jul 2013 | 12:47 pm
I had a minor rant a few weeks ago about getting email marketing messages I wasn’t allowed to reply to because the email account was either ‘unmonitored’ or just didn’t work. Grrr. Marketing madness. ...
Web content strategy made simple for small businesses 12 Jul 2013 | 12:59 pm
However small your business, it’s useful to have a content strategy… or at least a plan. I could have fannied around for weeks honing an all-singing, all-dancing web content strategy. But I decided ....
Blog writing service – 7 ways to make business life easier 10 Jul 2013 | 06:54 pm
You know blogging is an effective way to keep your site fresh, Google happy and visitors engaged. If you’re tearing your hair out trying to find time to actually write posts yourself, have you thought...
Heavenly walks in Sussex – Superb signage! 8 Jul 2013 | 09:34 pm
My husband Tony and I walked 29 miles across Sussex on Saturday. And we only lost the navigational plot once, thanks to superb signage by East and West Sussex county councils. It was so good we could ...
Weird discoveries and spooky science – The marketing future? 2 Jul 2013 | 06:51 pm
Just when you think things are as weird as they can get… The world’s biggest artificial brain Introducing the world’s largest artificial neural network. Researchers at California’s Stanford Universi...
Freelance blog writer waxes lyrical – Why I love blogging 28 Jun 2013 | 01:56 pm
An ode to freelance blogging I love what I do. Ebooks are a big favourite. Website writes, edits and re-writes are an exciting challenge. I really enjoy writing white papers and articles. And I adore...
Kate’s infographics 1: Use the right language for your target audience 21 Jun 2013 | 03:32 pm
It’s important to identify and define your target audience and their interests because it informs the language and tone of voice you use. Once you find out who your target audience is and identify ...
Cats, foxes and kitchen sponges… 18 Jun 2013 | 02:17 pm
What is it about kitchen sponges? You know, those sponge-backed ones with a tough, wiry side for scouring? Our rescue cat Steve, who we adopted last August, has always loved them. He steals them from ...
Email marketing fail – It’s ‘no response’ madness 17 Jun 2013 | 12:48 pm
I’ve just opened yet another email marketing message I’m not allowed to reply to. “Please do not reply to this message, the account is not monitored”. WTF?!!! Digital marketing is all about engaging w...
