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Insights from CreateTech 2012 1 Oct 2012 | 06:07 pm
What started as information sharing quickly turned into group support as attendees began to identify common roadblocks in their path to making great digital work.
Project Beacon Partner: BodiMojo 26 Sep 2012 | 07:58 pm
This summer we partnered with Bodimojo to help build confidence among teen girls, harness their increased use of social media and give them access to tools that allow them to understand themselves and...
Did The #Emmys Twitter Stunt Drive Tune-In? 26 Sep 2012 | 07:33 pm
The Emmys “Tracy Morgan passed out…” stunt drove big social buzz during Sunday’s ABC broadcast – but did it drive tune in? We asked…and answered.
2012 Media Maven Awards: Hill Holliday Takes 4 25 Sep 2012 | 11:47 pm
On Friday, September 21, Hill Holliday rocked the 2012 Ad Club Media Maven Awards. We were thrilled to win four awards for three different clients (Dunkin’ Donuts x2,Cigna and Supercuts). But, as Co D...
Count Us In. 25 Sep 2012 | 05:30 pm
Anyone who has even a cursory knowledge of the upcoming election knows that health care is a hot-button issue. The relationship between insurance companies, providers, consumers and their employers is...
A Tale of Two Singing Competition Premieres. 19 Sep 2012 | 02:32 am
How do social TV ratings (Tweets and public Facebook posts) correlate to TV show viewers (Nielsen data)? Let’s look at The Voice vs. The Xfactor which both premiered during the same week.
OMMA Awards: Hill Holliday is a finalist x4 11 Sep 2012 | 08:36 pm
The 2012 OMMA Awards presented by MediaPost celebrate the best in online advertising creativity. This year, our client work has been chosen as a finalist in four categories. Yeah!
Social Media is Really About Content. 24 Aug 2012 | 07:39 pm
One’s fandom on whatever social platform grows (and sticks around) if you’re giving them awesome content, period. Yet many brand mistakenly obsess about about short-cut tactics to gain fans and follow...
Hashtags Everywhere. 27 Jul 2012 | 01:35 am
Hashtags have quickly become the universal currency for online conversation and, increasingly, are showing up just about everywhere. We’ve seen them over the past 18-24 months crop up as lower thirds ...
Gamification and Serious Games 29 Jun 2012 | 12:20 am
A few weeks back my team and I attended the Useful Social Media conference in New York. It was refreshing to meet people face-to-face, to learn about the new and inventive ways companies are using soc...
