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Live Broadcasting is the Way to Go 16 Aug 2013 | 02:20 am
Today PR News published a byline I wrote about why brands should consider using their digital and social channels for live programming. It’s called “5 Reasons Brands Should Go Live.” Here is a brief e...
How I Would Run a Modern Digital News Room 14 Aug 2013 | 11:48 pm
Take a moment to gaze upon the screenshot above of Boston.com’s homepage. What do you see? I’ll tell you what I see. Chaos. There are literally dozens of places to click (I lost count at 50). It is a ...
The Unintentional Comedy of Bad Amazon Reviews 12 Aug 2013 | 07:06 pm
User generated content is one of pillars of the social web. Without the forces of user-generated content there would be no such thing as Rotten Tomatoes, Yelp, Facebook, Twitter, Instagram and dozens ...
Dear Mr. Bezos: Don’t Listen to the Journalists 8 Aug 2013 | 02:02 am
An open letter by Washington Post columnist by Gene Weingarten called “Open Letter to Jeff Bezos” is grabbing a lot of attention on industry blogs and in social media circles in the wake of the Post‘s...
The Amazon Post or Why Print Was Already Dead 6 Aug 2013 | 04:35 pm
One of my PR colleagues had this reaction to Jeff Bezos, the founder of Amazon.com, buying the Washington Post. “This really is the end of an era for print media as we know it.” My reaction? Where hav...
Technology Can’t Replace Journalism 2 Aug 2013 | 02:25 am
Fast Company recently published a story about a Vice reporter uses Google Glass to report on demonstrations in the Middle East and the United States. The article was a glowing tribute to the benefits ...
Begging is not a Distribution Strategy 30 Jul 2013 | 09:26 pm
The old method of getting your corporate “news” distributed: Paying a wire service to distribute your news release Begging news reporters to turn your press release into a news article Okay, maybe beg...
I Wish You Weren’t Here: Social Media & Vacations 9 Jul 2013 | 08:01 pm
At the beach the other day, two young women sat at the edge of the surf, smiled broadly, and took selfies of themselves to post on Facebook. I watched the whole thing develop. I know a few things thei...
6 Seconds vs. 6 Hours 1 Jul 2013 | 07:44 pm
Here’s a question I get all the time: What’s the best length for a YouTube video? First, here is a collection of advice from around the Web: One minute to a minute and a half – Jody Underhill, Upside ...
Be the News 26 Jun 2013 | 11:18 pm
Stop pitching news stories to the media. Seriously. Instead break your own news. Tell your own story. Take your own photographs. Create your own graphics. Produce your own video. Research your own stu...
