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Are Google creating themselves a problem with Google+ Local 22 Aug 2013 | 01:43 pm
Its been interesting watching the increasing encroachment of the Zagat recommendation framework into the mainstream Google results over the last couple of months. During the last 12 months, Google’s l...
Google SERP change – what impact will it have? 14 Aug 2013 | 07:33 pm
It would appear Google are in the midst of a SERP test (as identified by my trustee sidekick Dan Bell) which could provide a significant boost to brands on brand related searches. In the test highligh...
The Google Dichotomy – Authorship 27 Jun 2013 | 01:27 pm
I don’t blog much. Mainly because I believe in not regurgitating things that have already been said better by someone else. An approach that means (due to my very talented network of colleagues past &...
Why You Can’t Overlook Video In Your Content Strategy 25 Jun 2013 | 11:54 am
In the fast-paced world of web marketing, new strategies with social media and interactive content are swiftly replacing traditional marketing techniques. This can be detrimental for the businesses th...
Google enters the “native ads” marketplace 5 Jun 2013 | 12:03 pm
Native ads are not a new concept – however they are a hugely topical subject within the online marketplace at the moment. For the layman, they include what many people call advertorials/edi-vertorials...
Looking at the landscape. Did Penguin 2 live up to hype 4 Jun 2013 | 07:05 pm
The following was a post I wrote for the IGB magazine to co-incide with the IGamingSupershow Amsterdam event. There have been a lot of column inches written about Google’s latest version of the search...
10 things that SEOs can learn about PR in a post Penguin 2.0 World 28 May 2013 | 10:57 am
So, after a few weeks of fear mongering by Matt Cutts, Penguin 2 (the sequel) wasn’t quite as terrifying as the original. Sure sites have seen ranking drops, but these were in line with expectations a...
High Court awards Interflora damages in Google AdWords trademark row 21 May 2013 | 06:22 pm
In a case that seems to have gone on forever – it seems that the high court have taken the dramatic step of awarding Interflora damages in the long running case against Marks and Spencers – something ...
Google extends footprint into RTB display – launches Open Bidder RTB platform 21 May 2013 | 04:30 pm
Its interesting to see history almost repeating itself, within the display market as the Search Engine behemoths Google, Yahoo and Microsoft continue their war in other areas. Despite the fact that di...
Case Study: Fergie Time from Talksport. 10 May 2013 | 01:00 pm
Obviously being a big Liverpool fan, I can’t say I was hugely disappointed to see Alex Ferguson leave Manchester United. After all they have been the bane of my life football wise for as far back as I...
