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How to Have a Website People Trust 12 Dec 2012 | 03:11 am
Your Website has several tasks, but certainly one of the most important ones is to convey a sense of solidity and trustworthiness. Yes, you have to have a compelling headline to pull people into the ...
Enhanced Sitelinks…The More of the Page You Own, The Better 14 Nov 2012 | 09:49 am
Sitelinks Ever wonder why some ads on the search results pages are a lot bigger than the others, and contain a number of additional links? The additional links are called “Sitelinks.” They’ve been a...
Should You Think About AdWords Media Ads Yet? 26 Oct 2012 | 04:41 am
I wrote recently about how Google is updating AdWords at a breakneck pace, and that it’s tough, even for us “AdWords Specialists” to keep up with the changes. I mentioned Media Ads, Product Listing Ad...
“The Times They Are A-Changin’” 10 Oct 2012 | 11:17 pm
Bob Dylan’s protest song from 1963 is said by some to have been politically out of date almost as soon as it was written. It’s about the same with anything written about AdWords. It’s out of date imm...
Split Testing Leads To 300% Better Conversion Rate 10 Sep 2012 | 10:57 am
Split Testing, also called A/B testing, is an extraordinarily powerful way to find out what works and what doesn’t, or what works better in website marketing. Surprisingly, it’s very much under-utili...
Five Quick Things That Can Improve Your Website Marketing 29 Aug 2012 | 05:17 am
In this business, we look at a lot of web pages—and we see many mistakes. Mistakes that cost the owners of those web pages good money. This post will look at just a few things that you can improve to...
How To Boost Conversions By Reducing Anxiety 8 Jul 2012 | 12:03 am
[/Rant on] Don’t you hate it when people write headlines like “Boost conversions 3.67 times by . . .?” Somebody once figured out that exact numbers are more believable than round numbers, so every mar...
More Traffic with Paid Search Advertising: A No-Nonsense Overview 20 Jun 2012 | 02:39 pm
The Truth About Pay-Per-Click There are a lot of half-truths and “no-truths” about Paid Search, or “PPC”, or “Pay-Per-Click” or “AdWords” advertising floating around in the Online Marketing space. T...
Retargeting? Remarketing? Whichever, It’s Powerful Stuff! 6 Jun 2012 | 01:40 am
You can find lots of opinions about the percentage of visitors who don’t convert on their first visit to your website, but everybody agrees that the number is very high. Google says the figure is 97%....
Retargeting? Remarketing? Whichever, It’s Powerful Stuff! 6 Jun 2012 | 01:40 am
You can find lots of opinions about the percentage of visitors who don’t convert on their first visit to your website, but everybody agrees that the number is very high. Google says the figure is 97%...
