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With Multicultural Consumers in Focus, NYC Forum Sheds Light on Opportunities and Challenges for Media Industry in a Multiplatform Environment 20 Mar 2013 | 01:04 am
March 19, 2013, New York, NY – Over 300 media executives gathered at the 13th Annual Multicultural Media for Multicultural America Forum, held at the Marriott Marquis on March 14. Presentations, pane...
Study Finds that More than Half of Acculturated Latinos Feel a Void in Representation in TV Programming: More to Be Revealed Tomorrow at NYC Multicult... 13 Mar 2013 | 12:52 pm
March 13, 2013, New York, NY – In the latest Horowitz Associates (www.horowitzassociates.com) study on multicultural consumers and the media, television viewers were asked to rate the amount of TV pro...
New Audiences, Networks, and Talent a Main Focus of Next Week’s Multicultural Media Forum; Brand-New Consumer Research to Be Revealed 8 Mar 2013 | 06:51 pm
March 8, 2013, New York, NY – As America becomes increasingly multicultural, programming that reflects our diversity of cultures and lifestyles will become mainstream. This is the underlying message b...
Cine Sony Television Joins Roster of Speakers, Panelists at March 14th Multicultural Media Forum; New Research on Multicultural Consumers to be Unveil... 26 Feb 2013 | 08:50 pm
NEW YORK, Feb. 26, 2013 - Superna Kalle, General Manager of Cine Sony Television and Sony Movie Channel, is among the media industry leaders participating at the upcoming 13th Annual Multicultural Med...
Multicultural Marketing Superstars to Speak at Upcoming New York Multicultural Media Forum 6 Feb 2013 | 05:49 pm
February 6, 2013, New York, NY – Gilbert Dávila, President & CEO of Dávila Multicultural Insights, Ruben Mendiola, Vice President & GM of Multicultural Video Services for Comcast, and Michelle Webb, E...
Social Media Becoming Integral to TV Viewing and Enjoyment, Among Younger Viewers 4 Sep 2012 | 10:11 pm
Social Media Becoming Integral to TV Viewing and Enjoyment, Among Younger Viewers: New Horowitz Study Reveals that Almost 1 in 3 Teens Watch a TV Show Because of Social Media; 1 in 4 Often Interact ...
Spanish-Dominant Hispanics Most Satisfied with Multicultural Representation on TV 6 Jun 2012 | 02:35 am
Low Ratings Among Other Key Multicultural Segments Larchmont, NY, June 5, 2012—In our increasingly multicultural world, how is mainstream media perceived by multicultural consumers who make up the ma...
Adriana Waterston, VP, Marketing & Business Development, Presents Viewing the Viewer at The Cable Show 2012 26 May 2012 | 03:45 am
Catch Adriana’s presentation of Viewing the Viewer at The Cable Show’s Imagine Park from Monday, May 21, 2012.
Media Chat May 2012: Social Media and What It Means for the TV Experience 25 May 2012 | 03:09 am
Let’s Talk About… The TV Experience This month, we asked participants to describe how they usually watch TV: do they usually watch alone or with others? Is there specific content that they tend to w...
New Horowitz Data Benchmarks TV-Related Web/Social Media Behavior; One In 5 Consumers Start Watching A Show After Hearing About It Online 3 May 2012 | 02:53 am
(Larchmont, NY): The 19th annual State of Cable and Digital Media study, which has just been released to study clients, documents the extent to which social media is transforming the way TV viewers h...
