SEO copywriting 22 May 2011 | 03:03 am

HOT COPY: Your destination for SEO (search engine optimised) content writing SEO copywriting It has long been stated by Google themselves that quality copy is what adds value to your website and hel...

Improvate IT 2 May 2011 | 07:38 am

Body Brilliance 2 May 2011 | 07:28 am

Brands and Branding 2 May 2011 | 07:11 am

We were privileged to be part of the creation, launch and growth of the Brands and Branding online portal – an extension of the annual Encyclopaedia of Brands & Branding published by Affinity Publishi...

Tony Lopes 1 Jul 2010 | 08:27 pm

Tony Lopes has a marketing degree specializing in strategic management, consumer psychology and internet marketing. He also holds a diploma in advertising from the AAA School of Advertising in Cape To...

How to make online copy easy to read 23 Jun 2010 | 08:55 am

The golden rule is this: people don’t READ online, they SCAN. In the fast-paced world of Internet-browsing, people don’t read your carefully-crafted prose as if though they are snuggled up with a Jam...

Top 10 Freelance Writing Websites in the World 20 Jun 2010 | 05:47 pm

Today I decided to investigate all the major search engines and social bookmarking sites to find out which freelance writing sites are most popular. As a freelance writer it is important to stay on to...

SEO copywriting for absolute beginners 7 Jun 2010 | 02:37 am

SEO copywriting is writing web content with the objective of attracting visitors to your site through search engines and then persuading them to become customers. If you want to DOMINATE in the searc...

Have fun with Wordle 5 Jun 2010 | 09:37 am

Now you can make your words come to life without hiring an expensive designer – simply use http://www.wordle.net/ to create imagery similar to the below. This image was created from the tags and cate...

What the hell is transcreation? 7 May 2010 | 08:16 am

“Transcreation”. This concept finally managed to reach my Inbox today in the form of a forwarded email from our Head of Marketing extolling the virtues of transcreation. Must be important, right? So...