Restaurant Marketing: Introducing A Door Crasher 14 Aug 2013 | 04:49 am

The restaurant business is getting more competitive all the time. And restaurant operators are discounting and promoting deals aggressively to try to lure customers into their restaurants. Because man...

Restaurant Menu Design: Highlighting Techniques That Really Work 14 Aug 2013 | 04:39 am

Think of highlighting with the following analogy: You’re in school and you get the teachers manual for your class and your teacher has highlighted some of the text with a yellow marker. Your first ...

Restaurant Branding is First about Visuals….and Later about Taste 21 Jul 2013 | 08:44 pm

Branding for restaurants begins – not with the food and its taste – but its visual appeal. Rainbow Cone in Chicago is a great example, with rainbow neon signs in the windows as well as that colorful, ...

Restaurant Branding That Has Enough Power to Increase Profits, Requires Strong Customer Relationship 17 Jul 2013 | 03:52 am

When a restaurant brand is a winner and readily identifiable, two key things happen.  Customers regularly keep the restaurant in thrive mode because they feel comfortable with what it represents. And ...

Restaurants Hiring a “Look” Get Bottom Line Results: So What’s Wrong with A&F’s Strategy to Talk about “Looks”? 4 Jun 2013 | 09:27 pm

Especially in the restaurant business. There is the image of the restaurant and there are health standards. And there’s research to support it. I can attest that people are the Number One most importa...

Untitled 14 May 2013 | 08:07 pm

Ramp Up Restaurant Profits With Tortas 14 May 2013 | 06:42 am

Today’s Tortas are a “sandwich” product, and can be designed to fit into your unique menu’s design, although the crusty buns alone are actually called bollilos. With a firm exterior, these rolls appea...

Restaurant Fried Appetizers – What to call Arancini & Advice On Recipes 1 May 2013 | 03:43 am

See the thing is, American’s do not like to look stupid, so they won’t order what they cannot pronounce, and they don’t like to say things that make their otherwise perfect American English sound funn...

Restaurant Marketing: 50+ Drinks For Summer 16 Apr 2013 | 08:32 pm

HotOperator put together a list of fruity, fun drinks that will attract a crowd and increase check totals for any bar or restaurant.

Restaurant Menu Design: Keeping Up With Changing Seasons 20 Mar 2013 | 06:19 am

Your menu is the single most important piece of literature you will ever create for your restaurant. It’s the primary point of contact with your guests. If it has been more than 6 months since your la...