Hugoguzman - hugoguzman.com - Hugo Guzman
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Don’t work for free, unless you’re working altruistically 12 Aug 2013 | 08:54 pm
An old industry buddy of mine wrote a poignant piece on the importance of valuing both your time and your professional skill set. I couldn’t agree more with his take, and though I no longer even enter...
Why I no longer have Excel on my home laptop 27 Jun 2013 | 09:15 am
I’m not ashamed to admit that I’ve been using spreadsheet software since the 80′s (props to my dad and brother for turning me ontoVisiCalc during the Apple IIe days). I’ve also been in love with the p...
Avoiding not even wrong syndrome 9 May 2013 | 07:24 am
The phrase “It’s not even wrong” is arguably my favorite cliche. Granted, I’m not even sure that it qualifies as a cliche because it hasn’t really achieve mainstream status. In fact, it’s relatively u...
Finding real answers to the hard questions 29 Apr 2013 | 01:06 am
Ralphy is my good buddy. He’s also my 21-year-old nephew and arguably the biggest role model in my life. You see, Ralphy was diagnosed with brain cancer when he was two years old. And while he is fort...
Change is good 15 Apr 2013 | 05:55 pm
I’ve purposely been laying low in recent months due to the significant changes that I foresaw coming both in my personal and professional life. And now those changes are manifesting themselves, so I f...
Looking for a competitive edge at the enterprise level? Think like a startup 26 Feb 2013 | 07:51 pm
I love working for an enterprise-caliber company. I love the complexity. I love the mountains of data. I love leveraging a large bevy of internal resources and expertise. Heck, I even love the excruci...
Pro SEO Tip: Make love, not war with your dev team 22 Jan 2013 | 06:15 pm
Want to have the ability to upload thousands of optimized title tags in one fell swoop? Or add custom SEO tools to your company’s CMS? Or build complicated redirect logic to nip a myriad of potential ...
Predicting the digital marketing landscape in 2013 and beyond 3 Jan 2013 | 06:16 pm
The most challenging things about digital marketing is the ridiculous pace at which its very landscape changes. Social networks come and go. Search engines rise to supremacy only to be superseded righ...
Redefining what it means to be a skilled marketer in the digital age 11 Dec 2012 | 09:06 am
Not too long ago, marketing was dominated by gut feelings, intuition, and vague definitions of creativity. TV shows glamorize this analogue era as if it were the golden age of marketing and advertisin...
Remember that content marketing is counterintuitive 30 Nov 2012 | 06:15 pm
Next week I’m going to be getting together with some good friends to talk shop. One of the main topics of conversation will be what is commonly referred to as content marketing but is arguably just an...
