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What to Do with Twitter 25 Apr 2013 | 04:01 am
What to do with Twitter: In our two part blog post The New Music Industry we wrote about how online piracy is changing the music industry as we know it. Since then, we have seen hard evidence of that...
The New Music Industry (Part 2): Time to Re-thinking Music Value 12 Jun 2012 | 09:15 am
Let’s face it. The rise in technology is responsible for putting the music industry in utter chaos. The ability to download any album for free, both quickly and easily, forces musicians to re-think th...
The New Music Industry (Part 1): The Lighthouse Theory 12 Jun 2012 | 09:05 am
A wise man once taught me a perfect analogy to explain the issue of file sharing. I’ve put my small spin on it to make it slightly more entertaining: “Boatron”, a fishing company on the West Coast , ...
Guerrilla Music Marketing: Maximum Exposure of Your Music 23 May 2012 | 04:16 pm
One method of getting your music out to as many people as possible is by breaking the barriers to entry for potential fans. Take advantage of popular artists with a similar style of music to you by ex...
Social Media Marketing for Businesses 30 Nov 2010 | 03:00 am
As a company that helps it’s clients with social media marketing, we do our best to practice what we preach and keep our social presences strong. We do everything in our power to streamline our servic...
Get more Facebook Fans, the right way. 23 Nov 2010 | 03:00 am
Social engagement is essential in our business. It represents a two way communication between two people. At HypeGenius, we work hard to connect you with the right people to have these conversations w...
How are you using YouTube to market your music or business? 16 Nov 2010 | 03:00 am
YouTube is a marketers dream! How many times have you sent a video to a co-worker, family member or friend because it was so good, or so funny! We send them around at HypeGenius all the time! It’s a g...
HypeGenius Success Stories! 9 Nov 2010 | 02:25 pm
HypeGenius has been around for a little over a year now. During this time, we’ve worked with loads of managers, artists and small businesses. We work hard to exceed each and every client’s expectation...
Music, Copyright, & YouTube 23 Aug 2010 | 02:16 pm
YouTube has been under fire recently for allowing uploads of videos that utilize unauthorized music. How easy is it to find a young teen singing into a hair-brush, performing a cover of some popular p...
Knowing a graphic designer 9 May 2010 | 12:11 am
When you are a DIY musician, it is imperative that you surround yourself with a powerful, dynamic group of individuals that will help move your music career forward. One of these critical relationship...
