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Why (And How) to Develop Great Ideas 27 Aug 2013 | 06:23 pm
To help make an idea great, it has got to have a “why” attached to it (the justification) and a “how” to make it possible (the logistics). Sometimes, when brainstorming, people become attached to cer...
How Valuable are Loyalty Programs? What’s Needed to Make them Successful? 21 Aug 2013 | 10:29 pm
POINT: Paul Williams “It’s not about customers being loyal to you. It’s about you being loyal to customers. You earn loyalty by giving it.” I love that quote from from “Managing the Customer Experie...
How Can a Marketer Design and Implement a Great In-Store Marketing Program when Operations Demand a Clutter-Free Store? 14 Aug 2013 | 07:20 pm
POINT: Paul Williams The secret to clutter-free in-store programs is discipline. The discipline to say No. As a marketer at Starbucks we were responsible for building in-store programs. Our first s...
Don’t Manage Like a Stooge, Look Before You Leap 1 Aug 2013 | 09:42 pm
We are all in a hurry with our businesses. We all want results immediately. Because of this, we often act immediately without taking the time to think-up alternate ideas or think thru the implicatio...
What Do Effective In-Store Marketing Campaigns Look Like? 30 Jul 2013 | 09:50 pm
POINT: John Moore Wow! That’s a meaty question. Let’s simplify this and focus on the importance of communicating to two audiences to make a retail marketing promotion successful. One of the biggest ...
How Connected Should Your PR Activities Be To Marketing Activities? 23 Jul 2013 | 06:50 pm
POINT: John Moore Public Relations plays a role in marketing efforts as it relates to awareness, influence, and credibility. Let’s be clear, for the most part, retail brands view Public Relations as...
HINK OUTSIDE THE BO 16 Jul 2013 | 03:31 am
The post HINK OUTSIDE THE BO appeared first on Idea Sandbox.
Burgers and Froyo and Wings…Oh My! – International Franchise Expo 2013 28 Jun 2013 | 10:12 pm
International Franchise Expo 2013 was last week at The Javits Center in New York City bringing together thousands of entrepreneurs and business owners for the largest franchise expo in the country…mee...
Understanding Your Participants – Kid’s Special Entry 14 Jun 2013 | 10:42 pm
The Imaginarium is a children’s retail store located around the world. The Toys-R-Us for the rest of the world. The photo below is from their location in Barcelona, Spain. [click for larger view] T...
How Should a Retail Brand Best Use Social Media? 11 Jun 2013 | 07:07 pm
POINT: Paul Williams First, it is most important to remember that social media tools are tactics that support a word of mouth marketing strategy. So much excitement lately, how easily companies and c...
