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Barnes & Noble and managing the digital transition 21 Aug 2013 | 04:45 pm
We keep making the case that the split that matters when trying to foretell the future of the book business (and everybody in it) is not “print” versus “digital”, but “bought online” versus “bought in...
Losing bookstores is a much bigger problem for publishers than it is for readers 14 Aug 2013 | 04:21 pm
Start with this. You’re kidding yourself if you’re a book publisher who believes the digital revolution has slowed down, that independent bookstores will thrive in the new environment, that ebooks — i...
7 starter principles for digital book marketing learned from Peter McCarthy 12 Aug 2013 | 04:59 pm
Times are changing in publishing and publishers know it. Almost every publisher recognizes that their value to authors, and therefore their future, is dependent on their ability to deliver effective m...
Finding the right digital services is today’s challenge for publishers 8 Aug 2013 | 05:46 pm
The era of digital change in publishing has given rise to a slew of service propositions to help publishers with their new infrastructure needs. This is both essential and also nothing new. It has alw...
The totality of the relationship is what matters 6 Aug 2013 | 05:39 pm
Like a marriage, relationships between people and companies are seldom made or broken on the back of one transaction or one kind of transaction. They are bigger and more complicated than that. That po...
No book market looks like an English-speaking market yet; might Germany be next? 1 Aug 2013 | 09:03 pm
Although ebooks are seen as the symbol of “disruption” in the trade book marketplace, they’re really just a part of it and they’re the trailing component, not the leading edge. Online sales of print b...
The future of books in stores 23 Jul 2013 | 08:11 pm
The future for books in retail stores is not unified; it’s dispersed. To the extent that there continue to be bookstores (and although shelf space in them will continue to decline inexorably, they’ll ...
Capturing and distributing video might be getting cheaper than capturing and distributing words 18 Jul 2013 | 02:09 am
There has always been a hierarchy of media built around how easy or cheap it was to deliver one versus another. The most simplistic expression of this has always been that words are cheap and moving i...
Taking book marketing where the book readers are likely to be 9 Jul 2013 | 12:45 am
Digital marketers who want to sell books are increasingly turning to the virtual places where readers cluster. This includes marketing through the major social networks (Facebook, Twitter, Pinterest, ...
An innocent story with dramatic implications 5 Jul 2013 | 10:02 pm
It’s a holiday weekend in America, but they’re working in the UK. A story posted by The Bookseller today really caught my eye. It says that Hachette UK is seeing “nearly half” of its sales taking pla...
