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New Blog 16 Apr 2013 | 09:05 pm
I’ve been inconsistent in posting here. While I enjoy noting observations and proposing arguments, something hasn’t been working for me. I think that has to do with the format. For me, ideasonideas is...
Don’t You Dare Share This Article 22 Mar 2013 | 07:39 pm
If you want people to really like and share you, you need to know where you want the reaction to lead to, play with button positioning, push times and other variables, and, most of all, provide great ...
How to Get Lucky With Social Campaigns 8 Mar 2013 | 02:57 am
The social media sphere is riddled with stories of marvellous good fortune and timing. Communicators are wise to dismiss such fringe occurrences and, instead, concentrate on making their own luck. The...
Are Wearables the Change We Need? 18 Feb 2013 | 10:50 pm
In Spite of Goal-setting, I Fall Short I’m achievement focused. I set personal and organizational goals on a weekly basis, and like to measure my progress. I’m also quite competitive, but in a somewha...
How Lo Can You Go? 12 Feb 2013 | 06:47 am
If people want crap, then designers can make that crap. You know the brands and what they need. Just lower your standards and rack up the billable hours while trying to fill the void. Designers love t...
Working Backwards from Digital 16 Jan 2013 | 01:32 am
Is it time for agencies to rewrite their manufacturing processes around the most responsive and data-rich medium? Designing an identity around a logo is as strange a notion as building your house arou...
Start Saying the “C” Word 3 Jan 2013 | 09:10 pm
You Say Expert; I Say Huckster Charlatans. That’s the word I’d use to describe many in social media marketing. My bet is that you don’t disagree with me, and are also somewhat fatigued by the legions ...
A Facebook-Free Future 13 Dec 2012 | 11:20 pm
Too many marketers are hopping in the sack with Facebook – without even stopping to ask whether it’s a good idea or even whether the right protection is being used While I’m hearing you go on about yo...
You’ll Have To Do Hot Dogs 28 Nov 2012 | 07:18 am
In five years, there will be no distinction between traditional and digital agencies, but we’ll all be doing things a lot differently. I love the way we describe our agencies and studios. Be they “bou...
Beat the Creative Block 5 Nov 2012 | 07:48 am
You’ve been staring at the screen for hours and it hasn’t changed much. As the moments pass, you start to doubt yourself: Am I not good at this? What if I can’t get it right? Am I the lamest designer ...
