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Use Bid Adjustment Strategies to Maximize Google PPC ROI 26 Aug 2013 | 06:54 pm
With the cost of Google PPC search advertising on the rise, marketers are looking for ways to minimize their costs per conversion. Below are two ideas to test for your Google AdWords campaigns that mi...
1 Billion Reasons Why You Need a Mobile Marketing Strategy 23 Aug 2013 | 02:33 am
It took 15 years for the world to reach 700 million smartphone users by 2011, but by the end of 2012, there were 1 billion. A technology that was initially slow to catch on has exploded, and it is pre...
Working from Home: Unchaining Employees from the Desk While Increasing Productivity 21 Aug 2013 | 05:30 pm
According to a recent study by Stanford, about 10% of US employees now regularly work from home (WFH), meaning that employers are slowly letting go of the long-held belief that real work is done at th...
77% of Online Shoppers Say They Want to Talk: The E-commerce Problem with Conversation 19 Aug 2013 | 05:30 pm
Last week Ifbyphone CEO Irv Shapiro joined tastytrade on their YouTube show to discuss strategies for growing business and coping with some of the big changes we see happening in e-commerce. E-commerc...
53% of Top Companies Don’t Respond to Web Leads: the Cost of Neglect 16 Aug 2013 | 07:25 pm
Prospects are browsing your website all the time. Some companies choose to have a phone number somewhere on the site (if not every page) to encourage browsers to pick up the phone and call, but others...
Bootstrapping with Irv Shapiro and tastytrade 15 Aug 2013 | 05:30 pm
When CEOs get around other CEOs, there are bound to be some interesting conversations that arise. This was exactly the case when, earlier this week, Ifbyphone CEO Irv Shapiro was invited to spend some...
13 Best Practices for Improving Organic Search Rankings on Google 13 Aug 2013 | 05:30 pm
Having your web pages rank high in Google’s organic search listings for important keywords can be incredibly valuable. And while Google is constantly tweaking their search engine algorithm to determin...
Marketing Vitamins: Daily Marketing Activities to Build Any Business 12 Aug 2013 | 09:17 pm
Every smart marketer knows that marketing isn’t something you can do only occasionally if you hope to grow your business. Instead, if you hope to see positive results, you have to manage your marketin...
Spilling the Beans: the Secret to Marketing, Sales, and Support Success with VBMA 9 Aug 2013 | 08:00 pm
Like any business, we have had our own set of challenges, many of them shared with the businesses we serve: from tracking ROI in our marketing campaigns to routing calls to our virtual team, we haven’...
Data is the New Don Draper: the Rise of Analytics in the Marketing World 8 Aug 2013 | 09:15 pm
If you didn’t know already, the advertising world has changed. The Wall Street Journal recently wrote an article detailing this transformation, but the title really says it all: “Old School Ad Execs S...
