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How Much to Spend on Online Ads 15 Feb 2012 | 05:49 am
When dealing with clients, I often get asked how much should I spend on online ads? Now, quite a lot of people think that this is arbitrary, even some online marketing professionals. However, there is...
Where Should You Spend Your Online Advertising Budget? – AdWords Versus Daily Deals 8 Nov 2011 | 06:48 am
Recently the grandaddy of daily deal sites GroupOn completed it’s IPO. It achieved remarkable growth by offering city based daily deals that typically gave discounts of well over 50%. Many business ow...
Landing Page Optimisation is Essential 27 Jun 2011 | 02:19 am
Would you build a house without first laying foundations? Of course not, however the vast majority of Irish SMEs are doing the equivalent with their internet marketing campaigns. PPC, SEO and referenc...
The Importance of Financial Analysis 20 Jun 2011 | 04:59 am
The purpose of your website is to generate profit for your business. Therefore, you must apply financial analysis in order to determine how your site is performing but also (and more importantly) how ...
New EU Cookie Law 27 May 2011 | 08:33 pm
Revised legislation for the EU’s e-Privacy Directive means that a vast majority of EU countries are now violating the law. The European privacy law requires websites within the EU to obtain a visitor’...
VIDEO: Most Important Factor in Online Conversion 13 May 2011 | 01:06 am
Here is a quick video on what I find to be the most important factor in converting website traffic.
Most Important Factor in Online Conversion 11 May 2011 | 11:45 pm
The more I work on improving websites the more I realise the importance of solid marketing fundamentals. The most important thing a business needs to do in order to build a successful online campaign ...
The Two Best Approaches to Selling Online 5 May 2011 | 01:11 am
Right now, Internet Marketing is trendy. Business owners are swamped with different marketing techniques and tactics. You have “Social Network Marketing” on Facebook and Twitter. You have “Search Engi...
Groupon Vs Google Offers Vs Facebook Deals 27 Apr 2011 | 11:40 pm
The biggest development in the small business marketing space in the last two years has been group deals. GroupOn have lead the way but their success has drawn the attention of hundreds of imitators. ...
Facebook Deals for Irish Businesses 26 Apr 2011 | 02:49 pm
I was checking out techcrunch and found a very interesting article. They found a web page on the New York Times site that had some interesting information on Facebook Deals. Those of us that have been...
