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Bring Your Marketing Up to Speed: Out with the Old 8 Aug 2013 | 10:38 pm
Looking for good advice to bring your hundred year old family business into the 21st century? Not just in sales or storefront changes but also new advertising techniques? The good ole television has b...
Doing More With Less 16 Jul 2013 | 05:00 pm
By Eric Goldman. The title is a refrain heard around the world’s boardrooms these days, not so? But just how does one do more of anything by using less of what it takes to do it? Actually, it’s not as...
The Facebook Hashtag 8 Jul 2013 | 08:02 pm
This past month Facebook launched new updates yet again. Like the update for replies and threaded comments, most were pretty subtle and didn’t cause any massive uproar. The biggest change though was s...
Automate or Die 19 Jun 2013 | 07:02 pm
Automate or die is a phrase that's been heard since the first industrial revolution. And it's perhaps more relevant today than ever before. Why? Two reasons: (i) there is much more data available to b...
Mobile Emails for Small Business 10 Jun 2013 | 09:07 pm
Recent reports show that email usage has increased on mobile devices to the point where it is now the number one activity. Mobile users spend an estimated 23% of their time online reading and writing ...
It’s all about Profit! 21 May 2013 | 05:00 pm
Gossamar has recently changed its slogan from: “More leads of higher quality at lower cost”, to, “It’s all about Profit”. We've learned some lessons about Inbound Marketing and Sales and Marketing Aut...
Three Potential Inbound Marketing Mistakes 8 May 2013 | 08:43 pm
Each day as I sift through my favorite business blogs, I come across marketing articles; awesome tips on improving marketing, making your company strong, and the benefits of all the different sorts of...
Inbound Marketing and Automation Roundup 17 Apr 2013 | 06:50 pm
By Eric Goldman. A different type of post this month: rather than specific advice or an idea on how to do something in the world of Inbound Marketing and Automation, I’m going to report on three event...
3 Minutes to Increased Profitability: a Gossamar Process 16 Apr 2013 | 05:48 am
Our video introduction explains our approach to increasing profits in your organization. Our President, Eric Goldman, explains how we: Use Inbound Marketing to attract more traffic to your website and...
Internet Marketing Faux Pas 9 Apr 2013 | 10:28 pm
The benefits of online marketing are plentiful: everything from lower costs to long term results, easier targets to massive audiences. Businesses, especially those with a lower amount of resources alm...
