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Five Guiding Principles from a Guiding Principal 13 Aug 2013 | 05:28 am
Michael Green, architectural thought leader and principal at MGA, shares some thoughts on marketing. A few of us in the office were recently discussing common characteristics and marketing approaches...
You don’t need to join a design association to succeed 7 Aug 2013 | 04:36 am
The following article by Mark Busse was published on July 2013 in Design Edge Canada Magazine. You don’t need to join a design association. What’s the point? Your time is tight as it is—you have Mad ...
When should a designer decline work? 25 Jul 2013 | 04:35 am
The following article by Mark Busse was published on July 2013 in Design Edge Canada Magazine and psfk.com My design firm uses six criteria to identify ideal clients and evaluate prospects and opport...
Help Me Help You (write better blog posts) 13 Jul 2013 | 01:51 am
A lot of our clients have blogs but have no idea how to use or maintain them, let alone engage their readers and get a tangible return from their efforts. Writing a blog for a new restaurant opening i...
The Train is Leaving and AEC Firms Aren’t Onboard: Five Reasons to do Online Marketing 25 Jun 2013 | 03:04 am
Generating leads, both high in quality and quantity, is one of the most important objectives for an AEC firm. Regardless of your mantra—be it sustainability, innovation, or commitment—at the end of th...
Look behind the wizard’s curtain to find career satisfaction 13 Jun 2013 | 03:11 am
The following article by Mark Busse was published in June 2013 on www.designedgecanada.com. Do you remember the first time you watched The Wizard of Oz? I do. I must have been around five years old an...
How to Pick and Choose Clients. 7 Tips for Professional Services Firms. 6 Jun 2013 | 02:21 pm
In recent economic times, Professional Service firms struggled alongside other businesses. Firm owners had to tighten their belts, so to speak; cutting back on employees and reducing company spending....
Your company is your baby. How to learn to let go. 29 May 2013 | 01:04 am
All of us can find articles peppered with generic advice like this: Develop your brand identity. Stay true to your business model. Push the boundaries. Stick to your core competencies. Allow for growt...
Dear Design School Grads: Be Authentically You And Harness Creativity And You’ll Succeed. No Big Deal, Right? 18 May 2013 | 11:49 pm
I was honoured to be invited back to Vancouver Island University to give the commencement speech for their design program's 2013 graduation.
Unpaid internships are harming the design industry – and they’re illegal 15 May 2013 | 07:15 am
If you can’t fork over ten bucks an hour for a young designer to contribute to your success, then it’s completely inappropriate for you to lure them with hope and false promises of exposure and experi...
