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C21st Marketing Demands Collaboration 27 Aug 2013 | 07:02 pm
Art by Julia Mehretu Jennifer Polk of Gartner has a great post on her blog about the blurred lines that digital marketing, I might say marketing overall in 2013, is now creating. It’s basically bre...
Innovating Advertising Content 26 Aug 2013 | 11:41 pm
If you take a look out at the evolving landscape, we are currently in a transitory phase in the advertising business. In this post I am talking about creative advertising content, not the business as ...
How Kevin Spacey’s Talk on TV’s Future Has Lessons for the Ad Biz 23 Aug 2013 | 07:55 pm
Last night, actor Kevin Spacey delivered the James McTaggart Memorial Lecture at the Edinburgh International Television Festival. It was a rallying cry for television’s executives to embrace creative...
Signals Point to Ever-Cautious Consumers 22 Aug 2013 | 07:51 pm
In the past week, we’ve seen both Wal-Mart and Target delivered results that didn’t meet expectations. Both companies placed the blame on weak US consumer demand, with Wal-Mart citing increases to pay...
Desperate Beer Brands Chase After Women 21 Aug 2013 | 06:56 pm
The big beer business is tough right now; in the developed world big beer brand volumes are in decline as populations age and drinkers shift their preferences to wine, spirits and more niche craft bee...
When “Minority Report” style Ads arrive, will Adland Control Itself? 20 Aug 2013 | 07:46 pm
With the recent approval of a Google patent for advertising tracking, we might just have been given a glimpse into the future of advertising. It’s a world where everyone is wearing Google Glass or...
A Machine with Soul 19 Aug 2013 | 08:06 pm
Dave Grohl of Foo Fighters and Nirvana made a documentary earlier this year, which was a celebration/memorial of the Sound City Studios in Los Angeles, where he recorded Nevermind with Nirvana over a ...
Can Amazon Be Stopped? 18 Aug 2013 | 11:36 pm
Amazon is taking on all comers and causing massive disruption with its lower than low cost business model. It’s playing a risky game as it tries to capture market share and customers across multiple ...
Pushing the Edge of Mobile 17 Aug 2013 | 08:24 pm
Ubuntu Edge is an interesting experiment in the world of mobile hardware for all kinds of reasons- here are a few of them 1. It’s crowd-fund marketed- meaning the company has made its pitch to the cr...
E-Bay Turns the Experience on Its Head 15 Aug 2013 | 04:27 pm
It doesn’t seem like long ago that the web was just a mass of “one size fits all” experiences, it didn’t seem to matter who you were, all sites treated you the same. We are now seeing a radical shift...
