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Digging for gold: beyond insight validation and into ideation 27 Aug 2013 | 04:49 pm
Some brands see insight validation as a boring, standard, procedure-forced tool. Many see it as the first and crucial step of a well-designed, consumer-anchored innovation funnel. It is a simple but m...
Research communities are not about technology! 23 Aug 2013 | 04:54 pm
As published on ESOMAR’s RW Connect on August 7, 2013. Often the focus these days is on technology and tools while the common ground real communities should share is engagement. Unlike internet access...
Living our values: we-oriented [4/7] 21 Aug 2013 | 02:04 pm
Part four of a blogpost series on the InSites Consulting company values. Great organizations are more than just the sum of great individuals. No better way to illustrate this than by taking a look at ...
Living our values: result-driven [3/7] 14 Aug 2013 | 01:57 pm
Part three of a blogpost series on the InSites Consulting company values. Every morning in Africa a gazelle wakes up. It knows it will have to run faster than the fastest lion or it will be killed. Ev...
20 tweetaways on Consumer Consulting Boards 9 Aug 2013 | 02:00 pm
End of May we launched The Consumer Consulting Board book. After just two months, the first 1.500 copies are distributed and we’re already preparing a second print (expected late August). Not to worry...
Living our values: openness [2/7] 7 Aug 2013 | 04:43 pm
Part two of a blogpost series on the InSites Consulting company values. The new economy is flooded with the promises and virtues of openness: open collaboration, open working space, open sourcing, ope...
Living our values: forward thinking [1/7] 31 Jul 2013 | 02:03 pm
In this short blog post series, I would like to share the InSites Consulting company values, the values our team members live by every single day to make a difference for our clients. Every single one...
Wisdom of the crowds: a Randstad case study 23 Jul 2013 | 05:06 pm
Co-creation and crowdsourcing are high on the agenda of the majority of today’s marketers. They are seen as quick ways to experiment with a new way of working and connect closer with the people that m...
Our summer reading list 18 Jul 2013 | 02:43 pm
The summer has finally arrived: terraces are full, BBQ meat is getting more popular by the day, people are tanning whenever they can and everyone is looking forward to their holidays. And what should ...
Validating insights that fall into social desirability bias 15 Jul 2013 | 04:41 pm
Consumer insights often present topics that deal with socially undesirable situations. These statements can tap into areas such as social preconceptions, the need to fit into a group or social image d...
