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Creating and sending digital coupons in Signal 23 Aug 2013 | 01:53 am
Last week we hosted a webinar on digital coupons, which encompass all deals and discount offers that are distributed digitally, from printable email coupons to codes that unlock when a consumer checks...
Scheduled Maintenance: Sunday, August 25th at 11:59 PM CDT 21 Aug 2013 | 12:57 am
The Signal application and messaging will be unavailable for one hour starting at 11:59 PM Central on Sunday, August 25, 2013. We will be performing system maintenance on our infrastructure. This main...
Designers we ♥ — PJ Macklin 20 Aug 2013 | 06:00 pm
This is the second post in a series: Designers we ♥. We interview designers whose work we love in order to learn their secrets and share them with the world. We have also sweet-talked each designer in...
When it comes to adding subscribers, think outside the box 9 Aug 2013 | 09:22 pm
A lot of marketers default to the most obvious place to advertise their SMS lists: in-store advertising. It makes sense. You've got a captive audience of customers dining or waiting in line at check-o...
4 ideas for creating Facebook content fans with love and share 1 Aug 2013 | 09:31 pm
Creating a Facebook page for business isn't complicated, but creating and executing a marketing strategy that grows your fan base can be. We thought we'd round up a few examples of brands and busines...
4 email marketing tips for dealing with new Gmail inbox tabs 24 Jul 2013 | 12:06 am
On May 29 of this year, Gmail rolled out major changes to the way its users view and categorize their incoming email. We've talked a little on this blog about how marketers can deal with "inbox fatigu...
Designers we ♥ — Megan Coleman McElwain 19 Jul 2013 | 11:32 pm
This is the first post in a new series: Designers we ♥. We interview designers whose work we love in order to learn their secrets and share them with the world. Devious — yes. Beneficial to the world ...
Increase sales by integrating social media and email marketing 8 Jul 2013 | 09:10 pm
Combining your email and social marketing efforts is a great way to improve open rates, drive list growth and reach more customers. Attention is a scarce resource. By finding smart ways to engage your...
5 ideas for what to include in your welcome email 28 Jun 2013 | 09:40 pm
Send immediately after opt-in, your welcome email is your first opportunity to engage with new subscribers. Statistically, welcome emails are the highest converting (read: open rates and sales), but m...
What 1890s newspaper tycoons can teach you about writing effective email subject lines 19 Jun 2013 | 12:25 am
In the 1890s, William Randolph Hearst and Joseph Pulitzer knew headlines sold newspapers. I've seen an epidemic of awful email subject lines lately. They blandly describe the "news of the week" withou...
