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Fighting Oprah: How a Swiss Retailer Hopes to Improve Her Reputation, and What You Can Learn From Her Struggle 23 Aug 2013 | 02:42 am
Being in a movie means giving interviews, and when that movie involves issues of race, most interview questions have to do with skin color and perceived affronts. When Oprah Winfrey sat down for an in...
TripAdvisor Stock Rises, and Reputation Scores Fall 2 Aug 2013 | 02:03 am
TripAdvisor once had an unhealthy attachment to popup ads. When consumers wanted to check out good deals on hotels, they were required to click on a popup ad that lead them to the website of a travel ...
Impulsivity and Twitter: A Dangerous Combination Leading to Apologies and Reputation Damage 20 Jul 2013 | 03:20 am
This summer might aptly be called the season of controversy, in which each day seemed to hold some kind of tidbit worth talking about, and perhaps even worth fighting about. While it’s likely that man...
Corporate Reputation Management: Not Just for the Big Kids Anymore 12 Jul 2013 | 03:28 am
It’s no secret that large companies would do almost anything to protect and defend their reputations. When companies like this come under attack, they have scads of people at the ready to ensure that ...
PowerPoint Presentation on Internet Reputation Sparks a Lawsuit 29 Jun 2013 | 01:00 am
Every day, hundreds of thousands of young people post photographs on social media sites when they really should be keeping those photos locked away inside their cameras. To these young people, the sna...
Online Reputation Management: Why Google Is Not Changing the Game 20 Jun 2013 | 01:29 am
According to a recent survey, some 42 percent of adults have used the Internet to help them check out a person before they agree to let money change hands. As a result of that search, about 45 percent...
Fixing an Online Reputation Problem: Lessons from Papa John’s Pizza 11 Jun 2013 | 03:35 am
Papa John’s Pizza is one of the largest pizza franchises in the world. Reportedly, there are close to 3,000 franchise stores and 646 corporate stores located in a whopping 32 countries. The profits in...
Could Google Glass Ruin Your Online Reputation? 3 Jun 2013 | 02:43 am
Prior to May of 2013, people who wanted to interact with the Web while interacting with you had to go through several clunky steps. In most cases, they had to stop talking, fish their phones out of th...
4 Tools You Could Use to Fix & Protect Your Online Reputation 27 May 2013 | 11:48 pm
In many ways, the Internet is a lot like a party in a tiny room filled with a hundred people who are talking all at once, while a person running a search is a bit like the late party guest who stumble...
Penguin 2.0 Rolls Out: What It Might Mean for Reputation Management 25 May 2013 | 03:40 am
“Winning isn’t everything, but it beats coming in second place.” These words by William C. Bryant ring true for anyone who has used Google. The first few links that appear are king, while results that...
