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5 Pinterest Tactics That Fuel Retail Sales 24 Aug 2013 | 02:57 am
When it comes to social media, there is an ongoing focus on driving traffic to your digital home bases and outposts such as websites, blogs, and social networks. But how about using these channels to ...
5 Key Elements of Viral Content 17 Jun 2013 | 11:29 pm
This post was originally published on Social Media Explorer The goal of every content marketer is to have his/her information shared across digital channels by their audiences. This is often easier sa...
8 Step Social Media Strategy 22 Apr 2013 | 01:00 pm
This post was originally published on Social Media Explorer Although social media continues to thread its way into the fibre of more and more organizations, my experience is that many small to mid-siz...
Social Media Transparency 4 Feb 2013 | 04:00 pm
Originally posted on Social Media Explorer The idea of business transparency is not a new one but social media dynamics may be forcing organizations to take another look at how openly they communicate...
Social Media Workflow 3 Jan 2013 | 06:00 pm
Originally posted on Social Media Explorer News flash – there are costs associated with social media. It’s well established that social media technologies – the applications, networks and platforms th...
The Economics of Bad Influencer Outreach 15 Nov 2012 | 12:53 am
Originally posted on Social Media Explorer. I received an email pitch recently that prompted me to question the economics of lazy outreach. Is there risk to the bottom line for organization’s that cut...
Social Business Design 1 Oct 2012 | 06:00 pm
Originally posted on Social Media Explorer I am fascinated by the evolving thought leadership around the subject of social business. I believe in the idea that organizations adopting the use of social...
The Best Practice Paradox 10 Sep 2012 | 10:25 pm
Originally posted on Social Media Explorer Best practices are defined as methods or techniques that consistently garner results superior to those achieved using other means and/or a process of develop...
The Science of Infographics 6 Jul 2012 | 04:00 am
Originally posted on Social Media Explorer One of the primary reasons infographics work well as a communication tool can be linked to eyesight and the neurological connection of our eyes and brain. ...
Social Media Measurement Framework 29 May 2012 | 12:26 pm
Originally posted on Social Media Explorer As social media becomes more widely accepted as a business tool, organizations embracing the medium are slowly becoming more adept at creating content and e...
