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Ecommerce & the Hammer 27 Aug 2013 | 01:35 am

If you condensed into one year all the time that’s passed between the first use of primitive tools and today, humans probably would have realized in a nanosecond after the start of the year that whack...

Your One Key Digital Marketing Goal 20 Aug 2013 | 12:34 am

Have you been burning the midnight oil trying to develop an ecommerce marketing strategy that takes advantage of all the latest in digital tactics, like AB testing, UX research, content marketing, soc...

Social Sharing on Ecommerce Mobile Sites 13 Aug 2013 | 02:08 am

If you practice conversion optimization, more traffic on your site will mean more conversions. Digital marketing drives traffic. Social sharing is key to online word-of-mouth advertising, which is ...

Three Basic Elements of Click-Grabbing PPC Ads 6 Aug 2013 | 02:15 am

Considering how crucial they are to ecommerce and lead gen efforts, PPC ads continue to be grossly underestimated and misused. Unless your SEO is good enough to get you onto the first page of search ...

2 Notable Shifts in Ecommerce Demographics & Geography 29 Jul 2013 | 11:45 pm

As with all their previous infographics, when you look just below the numbers of Invesp’s latest effort, U.S. Online Retail Sales – Statistics and Trends, you find interesting insights that might chan...

4 Ways to Make Mom a Happy Online Shopper 23 Jul 2013 | 12:47 am

In the not-so-health-conscious 1970s, McDonald’s was the undisputed leader of the fast-food world. Other chains couldn’t match McDonald’s savvy marketing. And the fast-food diversity we enjoy today di...

Ecommerce Sites Should Learn to Share 15 Jul 2013 | 11:54 pm

We recently took at look at 5 Innovative Engagement & Conversion Ideas from a cross-section of popular ecommerce sites. If engagement and conversion go hand-in-hand, then so too does engagement and s...

The Most Staggering Conversion Statistic of All 11 Jul 2013 | 06:12 pm

Hopefully this doesn’t come across as too self-serving. I personally have nothing to do with the creation of Invesp’s infographics. I see them no sooner than you do. Invesp infographics not only pres...

US Online Retail Sales – Statistics and Trends [Infographic] 6 Jul 2013 | 08:43 pm

Online Retail sales in the US are growing. Check out our infographic “US Online Retail Sales – Statistics and Trends “for a by-region analysis of US online retail industry, growth forecast and worldwi...

Video Tips From the Experts and the Not-So-Much Experts 29 Jun 2013 | 06:53 pm

We’ve said before and we’ll say it again. Despite its popularity, online video is still under-used as a way to increase your conversion rates, improve your search engine optimization and promote your ...

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