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How to increase leads with effective titles, images & video [Video] 5 Aug 2013 | 07:10 pm
This 2 minute clip explains how to write effective titles, and use images & videos to expand readership and increase leads on social media. It shows examples of different types of titles, images & vid...
Is your social media marketing plan pulling the right levers? [Video] 18 Jul 2013 | 07:12 pm
This 1.5 minute clip lays out the 4 steps in an effective social media marketing plan and derives the 3 key levers for successful prospecting on social media. Social media marketing plan & levers (1 ...
Social media results – these professionals are winning new clients [Video] 14 Jun 2013 | 07:08 pm
This 2 minute clip presents social media results of financial advisors on Facebook, Twitter and Linkedin in a recent Accenture survey, and highlights 10 notable social media client wins in financial a...
Is social and search together greater than sum of its parts? [Video] 21 May 2013 | 08:42 pm
This 2 minute clip shows how social and search are related and how SEO can boost social media marketing and vice versa. It also shows 20 keyword choices that enabled posts to win Google Page One rank...
Is social media compliance a marketing show stopper? [Video] 30 Apr 2013 | 08:50 pm
For readers who prefer video to slides, a video series on the Top 10 Answers on Social Media Marketing will be produced. This is the first in the series – a 2-minute clip which compares social media ...
Social media marketing guide – Top 10 Answers 31 Mar 2013 | 11:48 pm
How can I do more with less? How does SEO fit in? Is there a ROI? A previous post laid out the top 10 social media marketing questions for professionals in financial advisory, insurance, accounting...
How 15 post titles attract readers & search engines 28 Feb 2013 | 10:12 pm
Crafting effective post titles is important for online marketing success. Good blog post titles motivate readers to read & share your posts; and achieve higher search engine rankings and click-throug...
Marketing – Social media style [Music Video] 31 Jan 2013 | 10:05 pm
This is a music video on the use of social media style marketing to engage clients and win prospects. It is inspired by the creative marketing efforts we’ve seen from professionals in financial plann...
Social media marketing – Gangnam Style 31 Dec 2012 | 07:30 am
“@psy_oppa Congratulations! You made history! 1 Billion Views!” tweeted MC Hammer on Dec 21 2012 as PSY’s “Gangnam Style” Youtube video topped 1 billion views. How did PSY’s Gangnam Style video, upl...
Visual media marketing – 15 blog images in financial services ecosystem 30 Nov 2012 | 11:37 pm
A picture tells a thousand words. Host to 7 billion images, Flickr alone has as many images as there are people on earth. In a study conducted by University of Minesota and 3M on the use of digital ...
