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6 Proven Weapons of Influence That Will Get You Conversions – Consistency-&-Commitment 27 Aug 2013 | 12:25 am
In the first part of this series, we discussed Caldini’s 1st weapon of influence–reciprocity. In this post, we’re going to discuss one other weapon comprised of accompanying techinques: commitment-and...
Affiliate Summit East 2013 in Philadelphia 22 Aug 2013 | 06:00 am
Affiliate Summit East this year relocated to Philadelphia instead of New York, and I happened to love it. Philly isn’t the glitziest, nor the biggest, but it has culture, and it has character. I knew ...
POF “Gamer” Case Study 18 Aug 2013 | 11:00 pm
Before creating any campaigns, we always try our best to understand our target audience. That means asking the right questions, talking to friends, and scouring various blogs and articles to discover ...
6 Proven Weapons of Influence That Will Get You Conversions – Reciprocity 12 Aug 2013 | 03:00 am
Influence is the ability to get someone else to behave in your favor. Once you’ve gained influence over an individual or group, you have the means to compel them to do pretty much anything. While infl...
Boost Conversion Rates With Popovers and Carousels (Part 2) 4 Aug 2013 | 11:00 pm
In Part 1 of this tutorial series, we illustrated how you can create popovers to make the content in your landing pages more engaging. For part 2, we’re going to go over Bootstrap’s Carousel plugin. ...
Boost Conversion Rates With Popovers and Carousels (Part 1) 29 Jul 2013 | 02:14 am
There are a number of ways that you can design your landing pages to quickly and succinctly convey value to your landing page visitors. However, finding the balance between sufficient information and ...
Understanding PPC: 5 Simple Ways To Increase Your PPC CTR 21 Jul 2013 | 11:00 pm
Maintaining a high CTR is the crux of almost any campaign which will determine either success or failure. Since the mechanics of quality CTRs can vary depending on the type of traffic, I thought it m...
It’s Coming… AdultAdsPro: The Zen Master Software for Buying Adult Traffic 8 Jul 2013 | 01:05 am
Yep, you guessed: all the automation, tracking, optimization, and overall mass campaign management capabilities that we created for our POFpro product will be coming to adult media buying soon. If yo...
Retargeting 101: Target Users Even When They Leave 24 Jun 2013 | 11:00 pm
The great thing about online marketing is the number of targeting strategies for products and services you want to promote. Finding out how each method of promotion works and to what end you can use e...
1 (More) Killer Strategy To Grab Users Before They Leave 16 Jun 2013 | 11:45 pm
In a post a while back, we explored one way in which modal windows can help to increase conversions by affirming the user’s decision to click on your CTA. In addition to that tutorial, we also provid...
