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Engineering the Digital User Journey Part 2 12 Nov 2012 | 08:09 pm
In the second of a series of blog posts exploring the components of a successful User Journey, we explore Audience Mapping and Content Planning. Specifically how are these disciplines applied to organ...
Change is coming to marketing and the answer is as simple as understanding the user’s journey 19 Oct 2012 | 04:27 pm
Once upon a time, there was just advertising. The purpose of advertising was to create demand for things. Advertising had a geeky relative called the Yellow Pages. The Yellow Pages was different as it...
Change is coming to marketing and the answer is as simple as understanding the user’s journey 19 Oct 2012 | 04:27 pm
Once upon a time, there was just advertising. The purpose of advertising was to create demand for things. Advertising had a geeky relative called the Yellow Pages. The Yellow Pages was different as it...
Change is coming to marketing and the answer is as simple as understanding the user’s journey 19 Oct 2012 | 04:27 pm
Once upon a time, there was just advertising. The purpose of advertising was to create demand for things. Advertising had a geeky relative called the Yellow Pages. The Yellow Pages was different as it...
Social Media belongs in PR 10 Oct 2012 | 04:51 pm
……so said Mrs Global Head of PR (household name) sitting across from me. Interesting, I thought, “that leaves me wondering why more of our client contacts are nominally in the marketing department”. T...
It is time digital marketing focused on the user journey and not the destination 17 Aug 2012 | 04:37 pm
The user journey is the most important part of any digital marketing strategy. It defines the existing location of target audience, the gap between the audience’s current location (PointA) and the bra...
It is time digital marketing focused on the user journey and not the destination 17 Aug 2012 | 03:00 pm
The user journey is the most important part of any digital marketing strategy. It defines the existing location of target audience, the gap between the audience’s current location (PointA) and the bra...
