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7 Ways Your English Teacher Lied to You About Content Marketing 23 Aug 2013 | 02:06 pm
Everyone was taught at school how to write an essay, but it turns out that school rules don't coincide with content marketing ones.
Coke to defend safety of aspartame in new ad 14 Aug 2013 | 06:24 pm
NEW YORK (AP) — Coca-Cola plans to run its first ad defending the safety of artificial sweeteners on Wednesday, a move that comes as the company looks to stem declining sales of diet soda. The print a...
The Main Goal of Content Marketing? Leads 8 Aug 2013 | 04:57 pm
The value of content marketing is evident, find out more about its primary goals.
Ad Campaigns to Sell Health Insurance 1 Aug 2013 | 03:09 pm
Health insurance coverage is being advertised by brightest marketers, who will define the future of Barack Obama's reform.
Pfizer to pay $491M to resolve drug marketing case 1 Aug 2013 | 02:25 pm
The U.S. Justice Department said Tuesday that drugmaker Pfizer Inc. will pay almost $491 million to resolve an investigation into illegal marketing of the organ transplant drug Rapamune by a company P...
Cross-Border Online Shopping: The Multi-Billion Dollar Oppourtunity 25 Jul 2013 | 05:53 pm
If you were an entrepreneur in the 15th Century, you would probably be a spice trader. These fellows hawked their barrels of cinnamon, cardamon and turmeric all over the globe in return for gold and n...
Should Facebook Offer an Ad-Free Premium Service? 23 Jul 2013 | 02:18 pm
Would you ever pay for Facebook? What if it meant no ads ever? Twitter Co-founder Biz Stone has recently just started using Facebook as he mentions on his latest Medium post, and after having used Fac...
Marketing Myths You Should Ignore 18 Jul 2013 | 02:27 pm
As long as I have been in marketing, I’ve heard my share of excuses for why small businesses don’t invest in marketing. These marketing myths when constantly repeated, become reality. Marketing Myths ...
The Time is Now to Think Mobile – Here’s 9 Reasons Why! 15 Jul 2013 | 07:13 pm
Years ago, mobile marketing was largely considered text message marketing, yet today we have almost continuous access to consumers because of their obsessions with their mobile devices. If you doubt t...
6 Digital Metrics You Should Be Watching 11 Jul 2013 | 05:00 pm
Many of us track page views, unique visitors, followers and fan counts. We obsess over click-through rates, bounce rates, cart abandonment rates and load times — and with good reason. These are key me...
