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Bringing Brand Dollars to Digital 22 Aug 2013 | 09:16 pm
AdExchanger: The Brand Marketer Goes Digital Of the many unanswered questions in digital media, few are so debated as this one: when are major brand dollars going to make their much anticipated shift...
The Yield Curve and the Fat Middle: What Can Programmatic Direct Do for Publishers? 14 Aug 2013 | 07:54 pm
For premium publishers, there’s a stark bifurcation between manual direct sales and remnant sales, and it’s creating an abnormality in the ad market. This abnormality negatively affects publishers who...
Case Study: How Goodway Group Met GreatSchools 7 Aug 2013 | 09:28 pm
Goodway Group is a boutique digital marketing agency, who uses isocket’s programmatic direct platform for all of their direct buying. Before working with isocket, Goodway Group avoided buying direct ...
Why Programmatic Direct Is More Than the Latest Buzzword 31 Jul 2013 | 10:15 pm
If the ad tech industry is known for anything, it’s for our tendency to over-complicate things. It seems like every week there’s a new acronym, a new trend, or a new buzzword. Half the time, the acron...
The Direct Sales Process Is Way Too Hard 24 Jul 2013 | 08:54 pm
The manual process to complete a direct ad sale is notoriously labor-intensive. In many cases, it can take more than forty steps to launch a single ad campaign. It’s kind of like the worst game of Can...
The Limitations of Deal ID 17 Jul 2013 | 11:01 pm
The hype cycle for private exchanges has waxed and waned, and it’s now widely accepted that the private exchange will not be the savior of premium digital ad sales. The same can be said even now that...
The Myth of Premium RTB 10 Jul 2013 | 10:00 pm
The introduction of RTB irreversibly changed the way remnant inventory is bought and sold. It was a true game changer — increasing yield for publishers, creating new opportunities for buyers, and ramp...
Why APIs > .XLS 26 Jun 2013 | 07:53 pm
If you’ve ever interacted with us on Twitter, you’ve probably seen photos of our API > .XLS t-shirts out in the wild. If you attended our June 5th Tech for Direct event (where we gave. these out), you...
Meet Our New Team Members! 21 Jun 2013 | 03:14 am
We’ve had a few busy few months here at isocket, and the team has been growing rapidly. We’re excited to announce that we’ve added new people into roles that touch all parts of our business and wanted...
How Programmatic Direct Affects A Premium Publisher’s Inventory Mix 19 Jun 2013 | 07:00 pm
Every online publisher generating revenue by selling display advertising has an inventory mix that’s unique to their business. This mix is the source of truth that tells the publisher what type of inv...
