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Using Social Media & Video to Engage 30 Jul 2013 | 03:33 am
Businesses of all sizes should consider establishing a presence on major social media channels as well as creating a video channel in order to improve their marketing and outreach efforts. Social Medi...
4 Ways to Measure SEO Progress 26 Jul 2013 | 06:07 am
From longtail keyword phrases to Google AdWords, your business follows a diversified strategy for SEO success. But how do you know whether your SEO strategy is actually working? Sure, you’re already t...
Three Principles Behind Content That Converts 24 Jul 2013 | 03:26 am
Confused about how to write content that converts? When you have a business website or blog and you are trying to get the attention of your target market, all that really matters is whether or not you...
Social Media Options 18 Jul 2013 | 06:17 am
Creating social media accounts is necessary for businesses to stay current with a continually growing tech savvy population. Once we’re all setup and ready to post, a few daunting questions arise: • H...
Measuring Social Media Success 17 Jul 2013 | 03:41 am
What happens after your business tweets, posts on Facebook, or shares a whitepaper on LinkedIn? Quantifying the impact of social media strategy has long been a serious challenge faced by marketing age...
Use of Email Newsletters by Startups 11 Jul 2013 | 10:27 pm
There are various web-based customer retention techniques, one of which staying top of the mind with your customers and subscribers through email newsletters. Newsletters can vary substantially though...
Metrics That Matter to SEO Agencies 29 Jun 2013 | 01:24 am
The average Google Analytics report contains hundreds of different metrics, measuring everything from daily unique site visitors to content interactivity. Agencies face the unenviable task of distilli...
Leading the Way: Information is the Foundation for Better Leads 26 Jun 2013 | 02:58 am
Quality over quantity is an age old saying. But the adage is often useless when it comes to actually making an impact on your business. When it comes to sales leads, quality is what it’s all about. Bu...
The Good, the Bad and the Ugly of Penguin 2.0 15 Jun 2013 | 04:23 am
It’s been a few weeks since Google announced and subsequently rolled out its latest algorithm change, Penguin 2.0—and as the dust settles, it’s becoming apparent that SEO professionals of all stripes ...
Google Universal Analytics: Make the Switch? 6 Jun 2013 | 02:54 am
To switch or not to switch, that is the question. If you’re already a user of Google Analytics, you can now deploy Google Universal Analytics for your site – but should you? If you head over to the Go...
