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Where should I put my money, toward a better Web site or more online marketing? 12 Jun 2009 | 11:12 pm
The short answer is both. You need a Web site and you need to market it. A Web site without online marketing is a little like the proverbial tree falling in the forest — it’s there, but will anyone fi...
The Advantage of Advertising in a Down Market 12 Jun 2009 | 11:06 pm
When the economy is faltering, advertising is often the first thing in the marketing budget that gets cut. This is true whether it’s the budget of Coca-Cola or the local car wash. But before you make ...
Where Should I Advertise My Online Store? 12 Jun 2009 | 11:04 pm
Online advertising isn’t as confusing as many small business owners think. Just like in the brick-and-mortar world, the goal is to acquire new customers as cheaply as possible. It’s the same with onli...
10 Common Marketing Mistakes to Avoid 12 Jun 2009 | 11:02 pm
good marketing plan can help launch a new business or grow an existing one. Make sure, however, to avoid common marketing mistakes. Below are a few mistakes to pay attention to and avoid as you marke...
Marketing & Advertising Sector Performance 12 Jun 2009 | 11:00 pm
Advertising and promotion should be a significant part of the budget for any small business, and it’s especially important for one that’s starting out. After all, people need to know you are in busine...
Mars Consolidates U.S. Chores at MediaVest 12 Jun 2009 | 10:59 pm
NEW YORK Mars has consolidated domestic media chores at Publicis Groupe’s MediaVest, already a roster shop, following a review, the client has confirmed. Mars acquired Wrigley last October for $23 bi...
Metrics for Measuring Ad Campaign Effectiveness 12 Jun 2009 | 10:56 pm
Advertising is not an exact science. There’s no precise way to measure the success of an ad campaign. You can’t, for example, determine how many sales dollars are generated by each advertising dollar ...
Why E-mail Marketing? Five Great Reasons 12 Jun 2009 | 10:54 pm
Email marketing is one of the most powerful marketing tools available to businesses of all types and sizes. No matter how you define success, you can achieve outstanding results with email marketing w...
How Social Media Is Changing Franchising 12 Jun 2009 | 10:52 pm
The franchise industry’s success has been defined by uniformity and consistency, but with the advent of tools like Twitter, Facebook, and YouTube, even this century-old industry is being shaken up by ...
Search Engine Marketing: The Power of Pay-Per-Click Advertising 12 Jun 2009 | 10:49 pm
You don’t buy search advertising the way you do display advertising — and therein lies its advantage. Most ads are priced by standard rate cards, based on an estimate of how many people might be expos...
